The Effectiveness and ROI of Email Marketing

The Effectiveness and ROI of Email Marketing

Have you’ve ever been asked what are “The effectiveness and ROI of email marketing”?

And if I may ask further, do you use email marketing to get conversion, generate income and boost your business?

Email marketing is the ruler of the marketing domain with a 3800% ROI and $38 for every$1 spent.


It has always been the workhorse behind content.

That’s why today we shall be sharing the big index of many emails marketing information.

Every marketer need it, and hopefully will apply it because email marketing’s success runs way beyond ROI.

So, what do you expect?

A data-backed email marketing stats on everything from email automation, mobile emails, to email personalization and more.

The effectiveness and ROI of email marketing.

Let’s get started:


a. Email transactions has been proved to have 8x more opens and clicks than any other type of email.

And it can produce 6x more revenue base on the case study by Experian marketing service.

b. As reported by VentureBeat a B2B organization in their marketing receipt for marketing automation increased by 60% to $1.2 million in 2014, compared to a 50% increase in 2013.

c. Likewise, from monthly research series conducted in partnership with leading marketing solution providers Ascend2

Everything they do now to acquire leads and convert customers revolves around the use of marketing technology.

And 87% of companies also say it is improving their marketing performance.

The Effectiveness and ROI of Email Marketing

 Can you see The Effectiveness and ROI of Email Marketing?

d. To further know “the effectiveness and ROI of email marketing” 95% of companies claim they are using this marketing automation to their advantage because it works as reported by Regalix

e. Presently 56% of companies use email marketing provider and 75% likely to be purchasers of marketing automation software over the next year according to VentureBeat

f. SiriusDecisions  reported that there are 11 x more B2B parties using marketing automation in 2016 than in 2011.

g. Transition rates as high as 50% has also been identified by B2C marketers who leverage automation according to eMarketer

h. Going by opening rates, automated email words average 70.5% higher open rates and 152% higher click-through rates compare to ” business as usual” marketing words Epsilon Email Institute

i. Aberdeen in her article reported that in 2014, 70% of businesses is now using a marketing automation platform or were applying one.

j. Meaning, over 75% of email revenue is produced by triggered missions, rather than one-size-fits-all expeditions. Automated email marketing account for 21% of email marketing earnings according to DMA

k. 25% of Fortune 500 B2B companies had implemented email market automation – ClickZ

The Effectiveness and ROI of Email Marketing

l. And as shown by Lenskold and Pedowitz Groups organization that implemented automated emails in their marketing are 133% more likely to send important information that match with a customer’s buying decision.

The Effectiveness and ROI of Email Marketing

The effectiveness and ROI of email marketing is powerful, isn’t it?

Now, let’s take a look into the devices been use and how they affect your email marketing strategies.


According to CampaignMonitor more than 53% of emails are opened on mobile devices.

The Effectiveness and ROI of Email Marketing

Likewise it has been also observe that 30% of readers who open an email on a mobile device open it again later.

Can you see the power of that and what it means to your business if implemented?

The Effectiveness and ROI of Email Marketing

TechCrunch in her research on Gmail’s 900 million users reported that most users access their notes via mobile apps.

The Effectiveness and ROI of Email Marketing

Campaign Monitor in her research discover over 1.8 billion data are opens from campaigns mail in 2013.

Showing that mobile is the most popular home for a subscriber’s initially in their interactions with an email.

They also observe that since 2011 till date the rate of email openings on Mobile devices has grown to about 30%.

And the most commonly use of all the mobile devices is IPhone.  

As the number of new Internet consumers is growing every year by 10% and above so also is the number of new smartphone customers is expected to increase by 20% – KPCB

 Will you go by this trend?

As researched by Campaign Monitor among all the mobile devices iPad, iPhone and iPod Touch, almost all the mobile openings occur on an Apple device.

NB: Data is likely skewed given the fact that Apple devices showing identities by default ( meanwhile many Android email customers don’t .)

If you track, you will see that one out of every four clicks within an email occurs on mobile apps.

Which shows that it is more common for a reader’s second open to be on a mobile device than it is on a different device.

The Effectiveness and ROI of Email Marketing

Meaning 70% of user will hold on to their mobile devices while 30% will prefer to use other devices apart from mobile.

This established the fact that Mobile readers who open an email a second day from personal computers are 63% most likely to click through.

The Effectiveness and ROI of Email Marketing

Using the Power of Personalization

Using the mystery of personalization increases the effectiveness and ROI of email marketing.

a. Personalized email words has been known to increase click-through rates by an average of 14% and grown by 10% according to – Aberdeen

b. As reported by eConsultancy more than 1,100 digital and eCommerce professionals working for brands and agencies 74% agree that personalization had an increase engagement in their email marketing.

The research take a detail looks into what is driving online personalization, the tactics and types of data being used to tailor the online customer experience and the barriers to success.

c. 39% of online retailers transport personalized produce recommendations via email as surveyed by Certona

d.  Experian reported in her survey that personalized emails deliver 6x higher transaction rates.

Making it for emails with personalized subject courses more likely to be opened.

Are you using this strategy in your marketing ?

As state by DemandGen most organizations are engage in some form of Customer Marketing.

Making them getting result evenly varied across spectrum of no revenue or measurements to significant revenue contribution.

To buttress their point 53% of marketers answer ongoing, personalized communication with existing purchasers answers in moderate to substantial income blow.

The Effectiveness and ROI of Email MarketingFurthermore, DMA in her report confirmed that segmented and targeted email generates about 58% of all income.

Venture Beat also confirm that from 2015 upward 75% of enterprises will be investing more on personalized messages to get more conversion and ROI.

Marketers that have applied the same strategy have also noted a 760% increase in revenue from segmented expeditions as reported by Campaign Monitor

The Effectiveness and ROI of Email Marketing

Not only that, they have also find an average increase of 20% in sales when using personalized network knowledge as declared by Monetate

Experian – In 2015 email data quality trends find out that 50% of companies detect they can increase interaction within email by increasing personalization.

The Effectiveness and ROI of Email Marketing

Meaning, personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates in 2013.

The Power of Email Engagement

The power of email engagement cannot be neglected in any marketing system if you want more conversion and ROI.

It’s a known fact that in any system that engage with email marketing and automation they are likely to get 6x or more from an email campaign than you can get from tweeting – CampaignMonitor

The Effectiveness and ROI of Email Marketing

Facts has also been established that email are more effective at least 40 times at acquiring new purchasers than Facebook, Twitter and any other social platform according to McKinsey

The Effectiveness and ROI of Email Marketing

In exploring the powers of email targeting 81% of online customers that receive emails based on previous patronize practices were at least rather likely to make a buy as a result of targeted email eMarketer

The Effectiveness and ROI of Email Marketing

Digging deeper and looking at purchases made as a result of receiving a marketing content, email has the highest transition pace (66%), if it has to be compared with social, direct mail and other sales platform- DMA

QuickSprout own by Neil Patel confirm in his blog that email customers are 3 times more likely to share your content via social media than tourists from other sources.

Meaning, 72% people prefer to receive promotional content and get engage through email compared to 17% who wish social media platform as reported by- MarketingSherpa 

Likewise, given direction in your messages by putting call to action button instead of a verse attach can increase conversion rates by as much as 28% as experience by CampaignMonitor

The Effectiveness and ROI of Email Marketing

Do you engage your prospects with all this methods?

Monetate  according to their experience and result in their marketing agree that email marketing drives more shifts than any other marketing channel, including exploration and social.

And according to Radicati in her report say a message is 5x more likely to be seen in email than via Facebook.

Her fact was generated using their proprietary methodology combines information derived from three principal sources:

  1. Her Worldwide Database which tracks user population, seat count, enterprise adoption and IT use from 1993 onwards.
  2. Surveys conducted on an on – going basis in all market areas which we cover.
  3. Market share, revenue, sales and customer demand information derived from vendor briefings.

The Effectiveness and ROI of Email Marketing

Monetate in their email marketing statistics blog says 4.24% of tourists from email commerce buy something as is comparable to 2.49% of tourists from search engines and 0.59% from social media.

WhoIsHostingThis” Email Deliverability 101″  reported that email keeps its relevancy due to the fact that it is not only pervasive, but offers a chance for contact that is both personal and more time-intensive as compared to interactions via social media.

Meaning, if you communicate with about five emails in a few months instead of one it will significantly increases the number of consumers opening more than one email.

So, using best practices for your mailing lists and doing so ensures the people to whom you send your message are truly interested—and eager to receive it will help your conversion and ROI.

Return on Investment Email

One of the core digital marketing techniques is email marketing.

As report on a survey of client-side Marketing Professionals it returns has an average ROI of $38 for each $1 spent –DMA

Furthermore, the average order price of an email is at least three times higher than that of social media as declared by McKinsey 

Because 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases  it is not only projected to be at least 3 times that of social media, but also the average order value is also 17 percent higher.

The Effectiveness and ROI of Email Marketing

Likewise 60% of marketers use transition rates to assess an email’s effectiveness and that make email to have improved in performance.


The Effectiveness and ROI of Email Marketing

By now you can see “The Effectiveness and ROI of Email Marketing”?

Making it the reason why almost  1 in 5 companies( 18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 people( 5 %). According the research done by DMA

Direct Marketing Association’s annual response rate report also confirms the ROI on email marketing to be higher than Direct mail.

According to her study response rates for letter-sized direct mail sent to house files was 3.4%, more than 30 times the 0.12% response rate for email while email’s ROI was 28.5% compared to 7% for direct mail – Chief Marketer

Experian also reported that revenue per email was $0.11 in Q1 2014 is comparable to $0.10 in Q4 2013 and has grown higher over the years.

Meaning for every $ 1 invest, email commerce has produces $38 in ROI – DMA

And 77% of ROI comes from segmented, targeted, and provoked expeditions – DMA

That’s why 50% of marketers anticipated that their company’s spend on email will raise in upcoming years – DMA

Meaning for every $ 1 invest, email commerce has produces $38 in ROI –DMA.  Emails triggered by behavior were responsible for more than 30% of revenue for marketers.

Universal Email Statistics

According to Email Statistics Report, 2012-2016, the report brings together statistics and forecasts for Email, Instant Messaging (IM), Social Networking, Mobile Email, and Unified Communications (UC) usage.

She includes data on both business and consumer usage estimating that total number of worldwide email notes is expected to increase to over 4.3 billion accounts by year-end 2016- Radicati Group

The Effectiveness and ROI of Email Marketing

McKinsey& Companyreported that employees invest 13 of their working hours each week in their email inbox (on average)

The Effectiveness and ROI of Email Marketing

How powerful is this?

Pew Research reported that 92% of online adults use search engines to find information on the Web including  59% who do so on a typical day.

Among which online adults, 92% use email, with 61% using it on an average day.

The Effectiveness and ROI of Email Marketing

ChoozOn report says 57% of email customers invest 10-60 times browsing commerce emails during the week and the number is likely to increase due to awareness and technological shift.

High performing email campaign that gets opened and clicked has been proven to be from an email on the “From” name.

And 68% of Americans say they base their decision to open any mail in their inbox base on the “From” name. – Campaign Monitor

The Effectiveness and ROI of Email Marketing

Furthermore, across all editions, Outlook accounts for 56% of all desktop opens and nearly 16% of total opens in any environment. – Campaign Monitor

And unfortunately, the fact that majority of desktop opens happen in different editions of Outlook doesn’t make life any easier for email marketers.

The Effectiveness and ROI of Email Marketing

Pew Research report that majority of American workers who use the internet, email and the internet top the list of tech tools needed it to do their jobs.

Meaning on the average Six in Ten (61%) American workers who use the internet say email is “very important” for doing their job, and 54% say the same about the internet.

The Effectiveness and ROI of Email Marketing

Also, non-office-based proletarians says the Internet, email, and cell phone have given them more flexibility in the hours they labor( 51% vs. 19%).

And these tools have increased the amount of the amount of time spent wielding( 47% vs. 18% )

Content Marketing Institute  also reported 88% of B2B marketers use email newsletters for content marketing and have testify that it is very effective.


Need more statistics?

In a Monthly Research Series Conducted by Ascend2  in partnership with leading marketing solution providers.

They discover that 70% of companies currently consider their email marketing strategy successful to some extent while 30% are struggling to overcome the obstacles to email marketing success.

The Effectiveness and ROI of Email Marketing

Open rate is highest when companies transport two emails per month according to- Database Marketing Institute

The Effectiveness and ROI of Email Marketing

Though there are always exceptions, of course, but the trend is quite visible.

Marketing Land  report shows that at 1.47 million emails sent per month, Mailjet said U.S. companies sent more emails than the global average of 1.38 million.

Furthermore U.S. companies also have the largest subscriber databases, with the mean number for U.S. company email lists totaling more than 500,000 subscribers.

The Effectiveness and ROI of Email Marketing


Having been equipped with these email marketing statistics, it is easy to know the effectiveness and ROI of email marketing.

It has always been the workhorse behind e-commerce and now it has become a driving force behind content.

The effectiveness and ROI of email marketing has also become central to mobile strategies.

Email checkup on smartphones for a long time has always been the #1 activity .

And Smartphone conversion rate (which is on the increase everyday) is due to the adoption of responsive email design on them.

Wisdom demands that all marketers leverage this platform and strategies.

Are you using these strategies?

Let me know in your comment below and please help to share this report.


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