Archive for November 2015

There are differences between SEO and content marketing. Don’t let yourself be fooled into thinking that content marketing and SEO are the same thing. They are in fact quite different. But the beauty of it is that they go hand in hand to make each other work, and work well. Without content marketing, SEO falls…

Why are email autoresponders so effective? Have you heard the phrase “The money is in the list”? If you’ve been online anytime at all, then likely yes! And there’s a reason this clever phrase is so common around Internet marketing circles – it’s true! Your most valuable asset online – if you take the time…

Is More Really Better? Do you know the optimum number of products to have for sale? Many people are worried that offering too few options will leave many prospective customers out in the cold, but do you know the effect that too many products will have? It leads to confused visitors, and fewer sales. This…

Pricing Strategies Can Make or Break Your Sales When you are deciding what price to ask for your products online, it pays to use some proven pricing strategies. In the excerpt below we see two very important pricing strategies explained. Similarity and Price Anchoring are strategies that work across all markets and when you are…

Marketing Automation is the Key to Success Online! It’s true. There are a number of keys to achieving success in an online business. Content marketing is one. Commitment to quality and giving great customer service is another. But there is no doubt that one of the most important and effective keys to building a successful…

The Email Marketing of Today Email marketing has been around for a while now, but don’t let its old (internet) age fool you. Your email list is more vital than ever in creating and maintaining a relationship with your followers. Let’s take a look at how email marketing is evolving and why you absolutely need…

Quality Over Quantity in Lead Generation Leads can be acquired in many places, but if you want high amounts of quality traffic headed your way, you’ve got to be smart about how you go about it. Paying for tons of leads for one lump sum can be tempting, but those bulk leads may be worthless…

Lead Generation with Social Media Lead generation is vital to business. Without leads, there are no sales. Social media is a great tool to use to generate leads online. Here are two important tactics to consider when using social media to build your brand and gather more leads. You must know how to use content,…