3 Ways to find targeted prospects online.
Getting targeted prospects to your offer or brand is by figuring out where the targeted prospects live. You can market to them via two tactics. They are through Interruption Marketing and Intent Marketing.
Interruption Marketing is a way of showing your offer to prospects via TV commercial, Radio, and ads in Magazines.
Another way of catching their attention is via search engine, social media, blog or articles by helping them with what they’re already doing. This method is intent marketing and does not create interruption because they’re a natural extension of why they went online.
Taking cognizance of the prospect avatar is vital. Knowing their problem and providing solution will make you to get their attention. So, knowing where they are online need to be figured out before you place your ads.
The following 3 ways to find targeted prospect online work very well if applied.
Use User Demographics : Targeted Prospects
A little research online will reveal the user demographics for many popular social media sites. Using these demographics, you can discover where your targeted prospects live online.
For example, using the data you’ll discover here, you’ll learn that “80 percent of Pinterest users are female. Beyond this, more than 90 percent of all pins are created/shared by women.”
If your targeted prospects are or include women, you should begin spending a lot more time publishing and promoting your online content on Pinterest.
Use Industry Demographics
Like user demographics, industry demographics can help you find the spots where your online prospects hang out.
For example, a bit of online research led to the chart below where you’ll discover the industries with the most post interactions on Facebook. If your small business is in the automotive, airline or fashion industry, then Facebook needs to be a priority.
Look for Them
Of course, you can always look for your prospects online yourself. This may take a bit of effort, but the results can be worth it.
Here are three ways to look for your targeted prospects online:
- Groups and Communities (both public and private): Facebook groups (both public and private) and Google+ communities are ideal places to search for your prospects. Once you find one that looks promising, use this short checklist to figure out if it’s a potential platform for your content:
- Little SPAM: many groups and communities are overrun with SPAM, posts that are promotional and not useful, as online content should be. Avoid these spots because the members are much more likely to disengage and ignore any content that’s posted there.
- Updated recently: has someone posted to the group or community this week? This month? If not, the spot might be dead and not worth your effort.
- On topic: if the group says it’s one thing, but the post topics are another, then you may not want to jump in. A well-focused group has attentive and effective moderators — those are the groups for your content.
- Conflict of interest: if a competitor created the group or community, it may not be worth your effort to be heard there. First check to see how other competitors were handled. If none have posted there at all, an indication that the moderator deleted their posts, then move on.
- Discussion Boards and Forums: once the mainstay of the Web, there are still many of these spots thriving online today. Typically organized by topic, industry or some other specific demographic, these can be fertile spots to find prospects.
- Hashtags: adding hashtags (#) to your Twitter, Facebook and Google+ posts will help your targeted prospects discover your content. That’s because they can search using hashtags and, if they’re searching for information relevant to your business, your content will be included in the results.
Test Each Online Spot
Once you’ve identified a spot where your targeted prospect might hang out online, test it using this simple three-step process:
- Publish 3-5 pieces of content there (e.g. posts, social media updates, images, etc.). Make sure to include a call-to-action within each such as, “Click here to go to my website and download my eBook”.
- Then, use a tool like Google Analytics to track how many people came to your website from that spot as well as how many of those prospects actually converted into leads by submitting the form to download your eBook.
- Continue to post content to the spots that lead to the most conversions (i.e. they not only come to your site, they also submit the eBook form) and stop posting to the spots that don’t perform.
Do you always use this method to find targeted prospects to your offer or brand? – smallbiztrends.com