Quality Over Quantity in Lead Generation
Leads can be acquired in many places, but if you want high amounts of quality traffic headed your way, you’ve got to be smart about how you go about it. Paying for tons of leads for one lump sum can be tempting, but those bulk leads may be worthless if they don’t already have an interest in what you have to offer. So it can be smarter to take a more organic approach to lead generation! Let’s take a look at a few ways to boost quality leads and get more interested people headed your way!
Boost Your Lead Generation Starting TODAY!
Increase the number of opt-in offers on your site
Common sense dictates that if you have more opt-in opportunities on your site, and they are actually valuable to your audience, that you’re going to get more signups. You don’t have to rely exclusively on the signup forms on your sidebar or at the end of every blog post, although those are great places to focus on. You can turn every piece of content into an opt-in offer. The key is to make the offer so attractive that your website visitors can’t help but click to download the resources you’re making available to them. PDFs, ebooks, reports, white papers, webinars, demos and other assets can all be leveraged, and by increasing the number of offerings, you can also test to see what your website visitors like most. You can also use popup tools such as Hello Bar to make sure your visitors see your offers.
Remove friction from your signup forms
– via Entrepreneur
Make The Most Of Your Pages
Want your lead capture pages to REALLY convert? Make sure they’re optimized in every single way to capture the best leads day in and day out. Here are just a few tweaks you can make to optimize your lead generation process like never before!
Add Photos and Testimonials
For Greater Credibility Testimonials can be a powerful marketing tool, but adding photos or even rich media such as video or audio can take them a step further. While the rich media versions may be too bandwidth-heavy for lead generation websites, solid testimonials can have a powerful impact and lend support to your offer.
Make Your Videos Speak to the User
Online videos bridge the gap between online and off-line commerce, as well as greatly increasing conversion rates for a wide range of industries — particularly e-commerce websites. Online users who viewed a product video were much more likely to convert over users who simply viewed an ad. Videos help the user feel more informed and confident of their purchase
Use Trust Seals – But Make Sure They’re More Than Just Eye Candy
All of the major trust seal providers claim that incorporating a trust seal on your website can increase conversion rates, but the actual statistics are hard to come by. Rather than installing a seal for pure visual security benefits, choose one that is backed up by a guarantee to the consumer, such as what OrientalFurniture.com did by using the BuySafe guarantee. Customers who saw the seal were 7.6% more likely to buy than those who did not. The BuySafe Guarantee protects customer purchases against identity theft and also guarantees delivery of items up to $500.
Use Power Words When Describing Your Offer
Powerful action verbs such as “get”, “feel” and “have” are strong compellers because of their active tone as opposed to “imagine having”, “imagine feeling” and so on. Using action oriented words in your offer places the customer in a pivotal role as the one receiving the benefits as opposed to simply imagining them. – via blog.kissmetrics.com
What are you doing to bring in quality leads?