Channeling traffic from social sites to your website is a great source for lead generation.
Most of your targeted audience use social site which is great source of funneling traffic from to your site.
A very good example is Facebook which shall be our area of concentration today.
As you know it is important for you to know where your targeted audience hangs on the internet so as to place your offer in their front.
There are several ways to do this on Facebook, but today we shall be looking at effective way of getting them to your offer.
Before we proceed I want us to know that the effectiveness of any advertising mostly on social media has to do with your experience, knowledge and skill. But the good news is with what we are going to share today you will be able to get result if applied.
Steps to Channeling Traffic Through Facebook
Taking a look at any Facebook user page you will see that there a lot of attraction going on that are competing for click.
There are links to several paths on the left side bar of the page and there you will see thing like message, photos, events, brand etc.
Likewise you will also see brands, post on the newsfeed with comment, likes, shares and other links vying for clicks.
To the right side you will also see Ads, Friends suggestions, different trending topics etc.
With all said above you will notice that they are all competing for user attention to be clicked.
Taking cognizance of all this you will see that any Ads you want to create must stand out from this crowd including the Ads that are already placed in other to get your message across to your audience.
Standing out against the big brand Ads with your image is not enough you have to make sure your content also stand out as well.
Now, let’s crack the Code
We shall be looking at 3 things that are vital for you to have outstanding Ads which are as follows:
- Your Image
- Your Description
- Your Headline
Your image play a big role because that’s where your messaging starts from. Meaning you must have an outstanding image that must call for attention better than all other images place beside yours.
Remember a great image give you the potential for your ad to get result while a wrong image can ruin your ad from the beginning.
I will advice you invest in the creation of your image and if you can’t design it yourself give it to a designer to do it for you. It’s worth it and pays better.
Warning, note that you must not go against Facebook regulated policy for offensive or banned images. So you have to be careful because Facebook is against some type of images.
Any image you want to place must contribute to your message and also stand out from every other Ad.
The best way to do this is to do the opposite by creating what look out of place.
For example, if everyone is using a pretty, colorful and flashy image do the opposite and use a plain ad image that look out of place. You will see that you will gain attention from your ad contrast that is different from every other ad that is choked with colors.
Another thing to consider is place your ad image on the right side of the newsfeed and stick to the recommended size of Facebook. This will give your ad a better chance to be seen.
This is a strategic place where you communicate with the user with your message, it must be brief and most cases two or three lines with a link to your content.
Mind you, it must be an interesting and brief message that will persuade the user to click on the link therein to know more. Write the main benefit that the user will get by clicking through to your content.
Channeling traffic through Facebook is strategic, most people put link to free offer that generate low quality leads.
But I will advise you put a link to a great quality content that will bring in the cold subscriber and turn them warm later through engagement with the power of the great quality content link to it.
Sometimes your ad image can carry ad text but make sure it’s not more than 20% of the image space according to Facebook rules or it will be rejected. Make it short and simple.
Let your headline be the catchy type. A persuasive one that will convince and convert the user is always good.
Things to pay attention to in your Ad Creation
Color: Are significant, you must place a very good attention to your color specifically through the use of contrast.
Using the color that other users won’t expect make you stand out. Do what is possible and different from what others are using. Make sure you do not have a similar ad color with your competitor that will reduce the effectiveness of your ad
Share: Make your ad to be shareable, the possibility of going viral is determine by your content but to an extent if it is shareable you will get your ad in front of other user you didn’t expect and didn’t advert for.
Customization: Making a user to puzzle is a good strategy to get the user attention. You can achieve this by including something funny or unexpected in your ad or do a custom illustration that will make user share or comment on.
The essence of all the above is to have a quality ad shown to the right people that will resonate with your ad and these where targeting the right audience set in.
Placing your ad in front of the wrong audience is failure but placing them in front of the right audience give you the potentials to be successful with your ad. Obviously you will get some click and conversions.
Couple with Facebook has amazing targeting tools that give you the ability to niche down when use right to any audience of your target.
Testing different method with this option is the best way to a successful campaign.
Now, let’s look at the different option and possibly have a brief of their effectiveness.
Website custom audience: There’s need to specify to Facebook the type of people you want your ad shown to. After doing that Facebook will take care of the rest and have it delivered. You will agree with me that it’s a good tactic of channeling traffic through Facebook.
One of the ways is creating a custom audience. The way to this is by installing a tracking pixel on your website (you get the tracking pixel from Facebook). And when a visitor load your page where you have the tracking pixel installed they are automatically added to your custom audience on Facebook
For this kind of audience you can create specific ad for them depending on their stage in your marketing phase.
Please note that this will only work well for you if you have a high traffic website where you have more of visitors, if not you won’t be getting much of impression.
Audience base on email subscription: This option allows you to upload email address of your subscribers from your autoresponder and advertise to them via Facebook.
Facebook matches the email to the user and advertise to them.
Another amazing benefit of this strategy is that you can as well create look alike audience from this subscriber too. Which give you another great opportunity to target users that look like your subscribers. This is a great way to channeling traffic through Facebook to your website.
To do this, Facebook analyses the custom audience you’ve created by looking for the similar users that share the same trait to your original user then you create the new look alike audience which can now be advertise to with your offer.
The two options above are great ways of channeling traffic through Facebook and highly targeted which make them to convert well.
You will agree with me that this can be powerful?
Audience by Interest: If you don’t have a big enough audience that will position you for the two options above you can then go for the regular method which is targeting by interest.
With this you have different areas that allow you to select and narrow down users that fit into it.
You start from the demographic options that consist of age, gender, locations, interests, behavior etc.
This option might not deliver as expected but it gives you fairly targeted audience.
Using this option of channeling traffic through Facebook should be very specific as possible in other not to have a poor conversion rate.
It is advisable for you to start small with Facebook ad, test and know which ad is performing well before you scale up.
Knowing the ad that is delivery a positive return on your investment is the best ad to scale up anytime you want.
Also, I strongly advise you use Cost Per Click (CPC) for your biding compare to the other bid which is for impression because you never know how and where your ad will show.
But no matter what you choose you will get a suggested bid range.
Any ad that is performing poorly I advise you scrap and scale the one that is performing well.
Always start advertising with a specific purpose, channeling traffic through Facebook to your content or website is the purpose of this article and that will allow you to know the value of the goal.
Converting the traffic into subscribers and customers means you have to nurture them very well when they get to your content which must be of a great value to turn them from cold to warm subscribers that will latter turn to buying customers.
And don’t forget to split text. Split testing is very simple do it frequently and you will see the effect in your result.
If you have any questions please leave me comment below, I will also appreciate if you can share this articles with your friends