Do You Know The Secret To Social Media Lead Generation?

Lead Generation with Social Media

Lead generation is vital to business. Without leads, there are no sales. Social media is a great tool to use to generate leads online. Here are two important tactics to consider when using social media to build your brand and gather more leads.

You must know how to use content, the lifeblood of the internet, to generate leads on social media and how to interact with your prospects and customers in public to build goodwill and minimize negative comments.

Do You Know The Secret To Social Media Lead Generation

Distribute valuable content

When customers engage on social media, it’s safe to say they aren’t constantly looking for advertisements. They want to enrich their lives. By creating relevant content for social media followers, businesses can offer something useful while still getting their name out in front of prospects.

Many marketers apply the 80/20 rule: 80% of media outreach should be informational, only 20% used for self-promotion. Customers often complain about excessive advertisements, and crossing that line can turn away casual followers who could have been potential leads. It’s important to find the right balance for your given audience.

Listen closely

Effective social media marketing is a two-way street. When done correctly, users will interact with the brand rather than simply remaining spectators. This provides a priceless forum for direct feedback that was once only obtainable through costly studies and focus groups.

Discussion pages can take the role of public customer support, creating a sphere for other users to find answers to questions/complaints and reinforce praise for the brand. The public element allows brands to tackle criticism head-on and reassure other customers of their quality. If neglected, negative feedback in the social media age can take on a life of its own and spread like wildfire, so businesses must be attentive to the customer dialogue.
– via Business Day Live

Using Social Media Marketing Tools

Here’s a look at three of the most popular self service social media marketing tools. They will help you manage your different social media accounts, from producing reports, helping with keyword searches, scheduling content and more.

Having a presence on social media is important for any business today, but using a social media marketing tool can make it more manageable and successfull!

Social Media Tools make reaching social media marketing goals possible.
Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a social media marketing program without using 3rd party tools.

SELF SERVICE SOCIAL MEDIA MARKETING TOOLS

Sprout Social

Sprout Social provides great reports for social accounts and shows social content and monitored keyword searches in one stream. You can schedule content on all your accounts with a convenient publishing system and manage your Social messages on the go with a mobile app available on iOs and Android. Supports Twitter, Facebook, LinkedIn and Google+.

Hootsuite

Hootsuite is the leader in the Social Media Marketing Management space. It offers everything a Social Media manager needs from publishing, to monitoring, including reports and team collaboration features. Contrary to Sprout Social, it displays all your Social Media accounts in multiple streams. Some users prefer the unified stream approach of Sprout Social and Agorapulse, some like the multiple stream approach. Really a matter of personal preference. Hootsuite also provides a mobile app to manage Social streams on the go.

Buffer

Buffer is the pioneer of Social Media publishing. It was the first software to introduce the queue publishing system allowing its users to schedule content across most social networks without having to individually schedule them. It covers all Social Networks except for Instagram, and is definitely the best publishing system out there. – via Online Marketing Blog – TopRank®

Have you begun using social media to generate leads? Do you use social media marketing tools?

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