Driving traffic through Facebook is a great traffic platform that has billions of user databases. Using a great eye-catching Video properly engages, and drives traffic to your brand or product.
Couple with a lot of targeting options available on Facebook it makes it a great opportunity to reach the right audience.
So, creating a great video ads campaign imply strategies that will make user to watch, click and become a fan or customer. Sometimes, immediate sales are also gotten trough this channel.
MAKING A GREAT FACEBOOK VIDEO CAMPAIGN
What is your goal? Your goal has to be clear and help you to determine your campaign effectiveness that will let you know the content to post and who you target. Without this goal you will just be posting video and not getting the desire result.
Also you have to constantly track your metric. Understanding what metric to track is major to actualizing your goal.
Likewise, make sure you track your video views and unique reach. Track to see if there’s a complete view which confirm that your audience has heard and seen your message and what’s their feedback.
Tracking their actions via click or conversion to your websites is vital. This can be done by placing a call to action (CTA) that link to your website at the end of the video.
GRAB YOUR AUDIENCE ATTENTION
What your audience will resonate with and stick to are fascinating, unique and emotionally powerful video content. Produce and post a video content that will grab their attention from other content contending for viewers’ attention.
Make sure you produce a video that will be suitable for Facebook video campaign platform not just any video media that will not be suitable for Facebook platform.
Select a thumbnail that features your product or main message front and center. Let your video be short, under 30 seconds will be better because it drive both the highest view rates and video completions. This timing might be challenging but it is doable.
Communicate your message clearly, let your text and images talk to your audience and let them know what is in for them getting your product.
Most Facebook video ads campaign are view from mobile devices compare to desktops. For a better performance and efficiency it is always good to leverage the mobile devices platform. You have to capture your video views, know where you have more viewers and use re-targeting method to capture and convert them into customers.
SEGMENTATION AND ENGAGEMENT
Segment the list of user that watches your video at stretch, mostly from 5 second to the end. Use a re-targeting method to get them to see more of your campaign because they are the set of users that are likely to convert.
Very effective video increases product awareness. So, don’t forget to always put a call to action that will prompt them to take the next step. You can as well put your link too.
TEST AND OPTIMIZE
After all said and done above, test and optimize your Facebook video campaign that you have posted. Use different variation of the edits of the video that you have done and use. Check the images, colors, the call to action at the end of the video, including the links (with and without) how best they all fit in and deliver.
This entire test will help and guide you on how best you can come up with another video that will outperform, likewise the user to target and re-target.
When last do you use Facebook video ads campaign for your brand?