Every great result has a strategy applied. Great sales are born out of strategies with a conversion platform as the engine.
That’s why understanding your customer allows you to know how to create a great product and best way to present it to them.
It’s important to know how your customer thinks.
For you to have an effective conversion strategy for marketing understanding is the gateway.
So applying these principles below will help in scaling your business.
Applying conversion strategy for marketing
Taken cognizance of simplicity in your product or marketing is vital. Your conversion will be low if your product or marketing is difficult to understand.
Your product must be simple to use likewise your marketing system must be easy for prospects to understand. If it’s not simple it will scare a lot of people away, people always want solutions in a simplified manner.
Let say your product is a landing page creating software; it should be easy for someone who does not have coding or programming experience to use to create an effective page.
If your product is not easy to use then your conversion will suffer.
Adopting simplicity make it easy for the customer to convert and buy.
When creating a product or marketing a product as an affiliate make sure that the product characteristics include:
- Value delivery
- Easy shipping channels
- The payment options and signup must be easy
- There should be a good and responsive customer support.
Make their buying experience to be simple and their support to be great. Identify where your potential customers are having problem and give them necessary support and updates on any upgrade.
Also make sure you get their feedback or views regarding their experience and their thoughts on what they wish could be added to make it more perfect.
Adding an explainer video on your sales page to show how simple it is to use is a good option.
Don’t get your customer overwhelm with choices. In your marketing make sure you reduce the number of choices your customer has to make.
People put a lot of thought in their purchase before buying it. If they have to make tough decision in buying your product it might make them to opt out.
Don’t let them get overwhelm before making decision.
Maintain a Winning Strategy
Always maintain a winning strategy. If you have a winning funnel strategy that has been tested and win always maintain it.
There’s nothing wrong in modernization and optimization, but it has to be done the right way because sometimes it kills when you overdo it.
So if you have a winning strategy that works and convert very well it’s advisable to maintain it.
If you want to innovate you can start by split testing and take the step one-by-one to knowing the one that will work best.
This strategy works and makes it easy for referral that makes your conversion easy. So, be careful not to kill your brand awareness because of innovation.
It’s always good to be transparent in your dealings with your customers. If there’s any issues let them know and admit the blame.
Take responsibility, it make you to be in control. And always avoid the repetition of that mistake.
When you take responsibility your customers tend to like you the more, and of course nobody is perfect.
Always apologies and explain to your customers if there’s any flaw, communicate it to them and let them know how it will be corrected.
This strategy builds trust and authority that will create goodwill. It’s a very powerful and effective conversion strategy for marketing. It makes you to have loyal followers that will always vouch for you and refer their friends.
Leverage Opportunity Game
Always leverage the power of opportunity. People tend to value what they have and are always afraid to lose it. And if they do they are ready to take the required process to have it back and guide it jealously.
The power of trial period for a product is a good leverage. When you give it shall be given unto you, even the Holly Bible say so.
Let’s take an example from antivirus software’s online.
When you download and install it on your systems you’re given an opportunity to use if for a month before you purchase the full license key.
When you install it on your computer it protects it from virus and keeps your system clean.
Now, you have that confidence that your computer is fully protected because you have protective software that you own and doing the job of protection for your system.
When the trial period expire you will be oblige to buy the license because you don’t want to lose your computer protection.
Using this conversion strategy for marketing is a good channel to have a great sale.
Application of this few effective conversion strategy for marketing is worth working with because it delivers.
Please leave a comment with details below if you need any help so that I can provide some useful direction. And please feel free to share with your friends.