Social media are great and effective source for traffic or lead generation to your business.
But it requires having the right tactics and strategy, if you don’t have both you will only be shooting at the dark.
So continuous learning and testing is required for generating Leads from LinkedIn which is where we will be focusing in this article.
Looking at LinkedIn you will notice that the set of people you will find as users are people that are trying to further their careers or improve their job performance. And that makes it the reason why you have a lot of potential leads in every single niche in LinkedIn.
However, using the right tactics and strategy are dependent on situation and business that you want to attract the leads to.
What might work in situation might not deliver for another. As we know environment is superior to tactics and strategy for it to work.
Nevertheless, we shall be looking at all strategy filled with effective tactics that complement each other. But remember, you have to put in the work it requires for you to generating Leads from LinkedIn and get the result.
Tidy up your Profile: A vital requirement for generating leads from LinkedIn
Establishing relationship with other user in LinkedIn is the gateway to it lead generation.
Making sure that all necessary description about you is put in place before inviting other users to connect with you is the first step.
To start with, you have to make sure that your profile starting with your name and picture, tagline and message are impressive.
Because, your profile is what users will see first before they decided to accept your invitation.
Most cases the response rate is usually low when you’re new because they don’t know you before your invitation, so your profile does the first impression.
To start with, let your picture be more professional, your professional headline should also be impressive. In addition your past experience and job title is a good nugget that can be added but all descriptions must be short and catchy.
Every user wish to be connected to a valuable person so when they see your profile it should be impressive to an extent that they will assume you’re that person, so your profile should have that quality to persuade them to connect with you.
Once that has been fixed then you can now move to the next stage which is creating your own group.
This groups is what we will be leveraging on to generating Leads from LinkedIn.
Generating Leads from LinkedIn
I want you to know that LinkedIn has huge pool of potential leads compare to Facebook. Leveraging on this quality that LinkedIn has is vital and to do this you have to create a group which you will manage by adding the right people.
After creating the group, start to invite potential leads to join.
Now, I want you to understand that your core reason for this group creation is to use the group to get more connections and leads. So, any group you’re creating must be beneficial to your customers.
And don’t forget, make the group so prestigious that will attract prospective customer that would make them want to join.
After creating the group your duty is to keep this group alive. One of the best ways is by posting articles on topics that is related and relevant to the group and then ask for their views.
Remember your main purpose is generating leads which you shall now start by leveraging the power of LinkedIn search function.
Now, you use this built-in search function to look for potential people that will become your leads. As I’ve said before LinkedIn have a lot of potential leads in every single niche and have over 400 million users.
So getting leads in any niche is possible and you can get a lot of them as well.
Start by checking the built-in search function at the top beside of the search bar, click on the “advance” link and do a specific search by putting the niche you want and follow the guide to narrow it down base on your need.
After getting your desire result copy out the leads into a separate sheet, I strongly advise that you copy out all their full details including their profile URL.
Start taking Action towards Generating leads
The action to be taking here is connecting to all the leads that you found with the filtered search you have done.
The profile that you’ve well created above will be doing the first impression here, whereby when you send invitation to the leads you generated it is your profile that they will see first before they will make decision if to respond or not.
Let’s use this example; when you create your profile initially with your picture, tagline and message that describes you as President of your marketing organization.
We’re assuming that your organization is marketing.
And your potential leads that you want to connect are in production line; that is CEO, President, and Managing Directors of production or manufacturing organizations.
If you send them invitation to connect to you; first they will see you as a peer not a parasite but at the other side they will be curious about your status that describes you as a marketer.
Now, this is where the group you created will be leverage. You been a founder of a group that’s describes as manufacturing group in LinkedIn gives you an edge and persuades them to get connected.
From this angle they see you as a like mind not just to someone that is trying to get something from them.
Can you see the power of the group creation now? It has given you credibility.
So, in your profile your tagline and message will present you as the President of a marketing company and founder of a manufacturing group. That’s credibility.
Cool, a great impression, how do you see to that?
Next thing to do is passing your message across to them, this must be short and most cases two sentences explaining why you want to connect to them.
For you to have a higher acceptance rate, look at their profile and get something interesting about them that you can relate to and mention it in your invitation to them.
A very good example is this type of template:
Hi (name), Looking across your profile on LinkedIn, I thought we might both benefit from connecting with each other. I see that you work in Fulton, and I’m actually just down the road in Halsey. If don’t mind, I’d love to connect. Thanks, (your name)
Let it be brief and not more than 300 characters.
Please note this, whenever you’re sending an invitation message LinkedIn will request that you confirm if you know the person and how you know them. The best option to pick is friends anything outside friend will require you supplying the person email address which might get you stuck.
So stick with the friend’s option which won’t require email address confirmation.
Remember, let your request be at a slow pace initially latter you can increase but it should not be hyper. If you do you might get reported for spam and that might make your account to be suspended.
And don’t forget to optimize and tweak your message for higher acceptance rate.
Engagement: Starting Step to Generating Leads from LinkedIn
This stage is for engagement whereby you will be engaging with the targeted list of customers that you have generated.
To do this you will be using the empty group that you have created, getting it engage with valuable activity. Thereafter you will start to invite the connected leads with messages like this:
Hi (name), I’m happy we could connect!
I just wanted to give you a quick heads-up about a LinkedIn group I’ve created and am trying to grow. It’s called (group name).
It’s a group where all the members can discuss anything related to (industry of leads). I hope you’ll join if you have a chance.
Do not expect everyone you send messages to respond. The rate of response might be very low but don’t be bother about the response at this initial stage gradually it will change based on your level of consistence and dedication.
Remember it’s a long term strategy and of course it worth it because of the quality responsive of leads that you will get at the end.
Once some of the lead has joined the group starts to engage them with useful content related to the industry of the group. This can be articles, latest news in the industry and keep asking them for their opinion, comments and also participate in the discussions.
Encourage them to also post content as well to make them more active. These activities will attract more members to join.
This activity will even allow you to get more members that you did not even invite and that will make your group to be more active and enlarge your network.
Also remember to keep track of those that did not join, do a follow up and keep asking them to join, but don’t be pushy about it.
Another strategy that you have to use is to build personal relationship with potential leads and positioning yourself as an authority.
You have to be smart using this method because at this stage you can send those messages without restrictions.
So you can be sending them messages that will only focused on showing your new prospects something interesting or adding value to their lives before any pitch.
Send them follow up messages which can be immediately they join or latter while welcoming them. Also let them understand what they should always expect from you as you will be communicating with them frequently.
You can also send them message like articles or resources that will be useful to them and their professional life. Likewise messages of discussion of a particular interest can be sent.
Remember your long term connection to them is dependent on your useful content engagement with them and that will solidify the relationship.
Moving out the leads out of LinkedIn
Using the power of webinar work very well with this strategy am about to show you.
But first I want you to know that LinkedIn is a very good platform for generating leads and build relationship because of the quality of users in LinkedIn.
If you want to have a long term relationship and turn them to repeated buyers you have to move the leads out of LinkedIn.
You do this by inviting your leads or call them to a webinar and because of your relationship with them most of them will turn up for the webinar.
But let your message be short and not be a pushy sales request.
And for those that did not respond segment them and give them follow up by sending them monthly messages letting them know the best discussions in your group or the best resources you’ve come across.
This is a way of nurturing them to have some conversion and please don’t be pushy.
LinkedIn is a very good social media to get quality leads because most of the users there are professionals that are more focus in life. To get their attention and have that relationship is strategic.
If you use all the above mention strategy it will help you to get a lot of leads in any niche.
Remember you’re not limited to only one group you can create as many as you can to in as much as you can nurture and convert them.
Let me know in your comment below if generating leads from linkdeln is a strategy that you’ve engage before and what are the challenges that you face using this platform.