How Digital Marketing Will Change in 2021

2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to Comscore. But 2020 is over, what's going to happen in 2021?


The digital marketing landscape is saturated, especially due to COVID, everyone's coming online, and what would have happened five years from now has already happened due to COVID.

In essence, it's pushed all these businesses online, made it super competitive so nowadays everyone is leveraging digital marketing. So how do you get a leg up on the competition and win in 2021?

Well, the first trend I have for you is page speed. It's going to be more important than ever. Not only are we seeing it with an increase in conversions that is causing sites when they improve their page speed, but we're also seeing that it increases their traffic and their rankings.

One trick or hack that you can do and we do this with the website is load your non-static files from CDNs. CDNs are also known as a content delivery network. We're seeing conversion increases for up to seven percent.

The second trend that we're seeing is content length won't matter as much. And I'm talking about text-based content. Everyone used to create content based on the length being like, oh if we want to rank at the top, it needs to be super long, we need to have all these keywords in there, this percentage.

In 2021, I want you to make your audio length and your video length longer. We're seeing audio and video length that's over 10 minutes perform better than shorter versions that are only three, four or even five minutes. On the flip side, if you make your audio and video length 20, 30 minutes, we're not seeing it have as big of an impact compared to just having it 10 minutes.

As I mentioned and this is the trend number three, as I mentioned earlier, there is no Holy grail of digital marketing because it's super competitive. That means one thing, one hack will not get you that silver bullet that just helps you beat your competition. It's about getting those little marginal gains.

Trend number four, how high you rank will matter more than ever. If you look at older data, it shows that, hey, if you're rank at the top of Google, you're going to get more clicks than if you ranked number two, three, four, or five.

But what I believe is going to happen with Google taking up more and more listings because they need a hit curling earnings numbers and they're making all these changes to algorithms and sometimes the changes they make may affect paid ads, sometimes they may not, but they got to figure out more ways to monetize if they want to keep growing their cash cow.

Trend number five, repurposing and updating content will be the norm. So when you're creating content, go super in-depth and I don't want you to stop with just video, also look at audio. Podcasting is booming right now, but there's not that many podcasts in the grand comparison compared to blogs out there. Don't worry about duplicate content. None of these platforms are penalizing for duplicate content.

Trend number six, backlinks won't matter as much. With user signals, does it really matter if a site has a million backlinks or two million backlinks? Not really, what really matters to users is is a site more relevant.

Trend number seven, brands will have more power than ever. It's not just Google. With Facebook, with Clubhouse, whatever platform that you're going to go and leverage, if you have a brand, it's easier to get followers, it's easier to get reach, it's easier to get more sales.

There's so much fake news going out there, there's a lot of corruption with people just saying whatever online to make a quick buck that if you have a brand, you're much more likely to do better in the long run, so make sure you focus on building that brand because people trust brands, search engines, social platforms, they all trust brands more, and you'll see more as well.

So think about the rule of seven, how you can interact with someone seven times, whether it's through email, push, messenger bots, all this stuff helps you reach that number which is what creates more loyal followers for your business or even personal brand.

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  1. i k on January 11, 2021 at 3:02 pm

    Wow love your contents.
    Do you remember me?

    • Neil Patel on January 11, 2021 at 6:08 pm

      Thanks so much, friend ๐Ÿ™‚ I’m not sure, I get a lot of comments on here!

  2. Breaking News on January 11, 2021 at 3:02 pm

    Best influencer everโค๏ธ

    • Neil Patel on January 11, 2021 at 6:08 pm

      I appreciate that ๐Ÿ™‚

  3. Amron silva - Digital Marketing on January 11, 2021 at 3:02 pm

    We gotta upgrade to win in 2021, We gotta push more and win More !!!!!!!!โœจ

    • Neil Patel on January 11, 2021 at 6:09 pm

      You guys got this ๐Ÿ™‚

  4. Linna Gao - Side Hustler to Millionaire Challenge on January 11, 2021 at 3:02 pm

    Great tips thank you, Neil!

    • Neil Patel on January 11, 2021 at 6:09 pm

      Glad it was helpful!

  5. Mind To Matter on January 11, 2021 at 3:03 pm

    Wow omg I canโ€™t wait I feel like AI is going to take over way more

    • Neil Patel on January 11, 2021 at 6:11 pm

      Should be interesting to see ๐Ÿ™‚

  6. Danish Ansari on January 11, 2021 at 3:03 pm

    Hey neil, do you have any suggestion on how to do Automation marketing?

  7. Educational Path on January 11, 2021 at 3:07 pm

    The thing I was finding is here! Thank you

    • Neil Patel on January 11, 2021 at 6:13 pm

      Perfect ๐Ÿ™‚ You’re welcome!

  8. SERIO Design FX - Digital Marketing Company on January 11, 2021 at 3:18 pm

    *WOW…thanks for the info. Neil this is Charles at SERIO Design FX* I have been following your suggestions for years. I am way ahead of the game. I noticed the void in audio channels and I have been recording articles. Which podcast channels will be most effective? Could you create a video on podcasts and how to get them to rank?

    • Neil Patel on January 11, 2021 at 6:14 pm

      Thank you for that great suggestion ๐Ÿ™‚

  9. John Sottile on January 11, 2021 at 3:38 pm

    I strongly believe having a YouTube channel will be a necessity for businesses going forward. The SEO benefits alone make it a no brainer.

    • Neil Patel on January 11, 2021 at 6:16 pm

      It’s definitely helpful nowadays to have a video presence ๐Ÿ™‚

  10. Mohsin Sheikh on January 11, 2021 at 3:58 pm

    Thanks for your kind information you are always best for providing such kind of information…
    I recently realised that google is not ranking the content based on length. Now finally google is forgetting backlinks and i really hate backlinks that was the only thing i ever remain last in google search results. Now I’m happy it’s great opportunity to beat competitors by making our stuff more relevent to the user…

    • Neil Patel on January 11, 2021 at 6:17 pm

      Just focus on creating great content and building your brand ๐Ÿ™‚

  11. Offshore_Masterplan on January 11, 2021 at 4:20 pm

    Yo Neil! Great vids! Iโ€™m wondering about something, and could use your advice!!

    Iโ€™m currently 5 months into a wix blog for money making purpose and long term business value.

    Iโ€™m starting to get some daily views now, after upping my content streams.

    I really want to look long term, but starting to think (after my SEO research) that I have to switch to WordPress.

    Can you give me some advice?

    • Neil Patel on January 11, 2021 at 6:19 pm

      You don’t have to switch to WordPress, Wix is a great service as well ๐Ÿ™‚ It just depends on your personal preference.

  12. KULDEEP SINGH RAJPUT on January 11, 2021 at 4:26 pm

    I’m learning a lot from your video Neil. Just wanna thank you โ˜บ๏ธ

    • Neil Patel on January 11, 2021 at 6:19 pm

      Happy to hear that! You’re welcome ๐Ÿ™‚

  13. MANAV PAHWA on January 11, 2021 at 4:27 pm

    How to increase domain authority.
    Neil Please create a Session of how to increase domain authority.

    • Neil Patel on January 11, 2021 at 6:20 pm

      By building your brand and just focusing on getting high quality backlinks. Quantity of backlinks doesn’t matter, its quality. So getting a backlinks from a high DA site will carry more weight ๐Ÿ™‚

  14. gaurav kalal on January 11, 2021 at 4:37 pm

    How to increase speed of blogger page please sir give me answer

    • Neil Patel on January 11, 2021 at 6:21 pm

      Some ways to increase speed would be to compress your images, clean up your blog widgets, and to minimize your third-party gadgets

  15. Ignite Website Marketing on January 11, 2021 at 5:17 pm

    Great Video! These are Great Digital Marketing Tips.

    • Neil Patel on January 11, 2021 at 6:25 pm

      Glad you like them!

  16. Archana Parthasarathy on January 11, 2021 at 5:23 pm

    Thank you for the insights.

    However, i feel this is a guide for digital marketeers working for a brand. But what tips do you have for people who have just stepped into the world of digital marketing and using all their resources to learn and stay updated with the changing times.

  17. Jade Choi - Million Dollar Challenge on January 11, 2021 at 5:56 pm

    Lots of things will change in 2021. Thank you for sharing Neil.

    • i k on January 11, 2021 at 6:26 pm

      You are right

    • Neil Patel on January 11, 2021 at 6:26 pm

      You bet ๐Ÿ™‚

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