How I Stay Ahead of Google Algorithm Updates

How I stay ahead of Google algorithm updates. Have you ever noticed that Google is constantly making algorithm changes? The worst part is that they don't always give you a ton of notice when they finally roll one out.

The bottom line is you simply can't afford to ignore Google or the many algorithm updates that are to come in the future. It's important to understand that Google's ranking system actually consists of multiple algorithms. It's not just one easy-to-understand system. In fact, there are over 200 components that factor into Google's algorithm.

The next time you hear an update has been rolled out, imagine it's an entire interconnected process, not just one simple lever being pulled. Here are a few essential tips for staying ahead of Google's algorithm update so you'll never get left behind.

Google Alerts:
Google Search Essentials:
Semrush Sensor:
Crazy Egg:

Step one, set up Google Alerts. Tracking every single update that Google makes can be exhausting, but you can't afford to miss out on the big core algorithm update. With Google Alerts, you'll receive a notification directly in your inbox whenever algorithm updates are mentioned online, giving you enough time to prepare and tweak your SEO strategy if needed mentally.

Another great way to stay on top of algorithm changes is to follow Google Search Liaison on Twitter. Its official account essentially does what Google Alerts does, but tracks social media mentions instead, and while we're on the subject of Google, user tools such as Search Console and Use Google Analytics, they can help you identify unusual traffic activity as well as random spikes or dips in conversion.

Major traffic or conversions changes could indicate that your SEO has been affected by an algorithm change. It could be positive or negative. From there, you want to check out blogs, like search engine Roundtable and search engine Land, which typically covers what's happening, and I also cover them on

Step two, avoid Blackhat SEO practices. It's got a spooky name for a pretty good reason. Some of these practices might just help you gain a short term advantage, but it won't last long and it could even lead to penalty which could seriously harm your business's long term chances of ranking high on Google. You might even get blacklisted. Google's pretty smart. They can recognize when you're up to no good. Instead, read through Google Search Essentials.

Step three, optimize the user experience. Every update has one overarching goal: to show users the sites they love that provide the most helpful information and that are most beneficial. Look, a bad user experience can be disastrous for your traffic.

Ensure you also have a comprehensive internal linking structure, a fast-loading website, and quality content. You can use tools like DeepCrawl, BuzzSumo, Found, and more to see how your website is performing, and you can use tools like Crazy Egg to create a heat map that shows you where people are clicking on your website and where they don't, and you can use this data to improve your user experience as well.

Step four, keep your content fresh. I did not follow Google updates that much. Why? Because they happen so often and so quickly that it's almost impossible for me to anticipate everything that Google will change fully. What I did was I started prioritizing creating exceptional, user-friendly content and stuff that my audience actually wants to read.

Step five, use tools that determine what updates are affecting your website. Notice a decline in traffic as of lately? It might not be a random fluke. It might have been an algorithm change. Here are two tools that can help you identify what the heck went wrong.

The first is check out Google Search Console. It contains a ton of awesome resources that you can use to diagnose common performance issues and identify potential algorithm penalties.

Then the other tool that you have, Semrush Sensor. This tool breaks down what is changing for each industry when it comes to algorithm updates.

With these five strategies, you should be good to go and ready for whatever Google throws your way, and if you want even more help, check out my ad agency, NP Digital, where we help companies with their Google problems and heck, all their digital marketing problems.

► If you need help growing your business check out my ad agency Neil Patel Digital

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  1. andy andy on November 26, 2022 at 3:12 pm

    Your right

  2. Empty Hand on November 26, 2022 at 3:17 pm

    Hey, what is the ( 6:16 )logdna search console. Kindly clarify…

    • Mr_sk on November 26, 2022 at 3:35 pm

      He said, Log in to search console

  3. Mas'ud on November 26, 2022 at 3:28 pm

    The last update has wrecked my blog

  4. mark digital on November 26, 2022 at 3:31 pm

    Hi “Neil Patel” …. There is something baffling me. My friend is studying at a digital marketing university …. he told me that They study SEO for two years …. He told me that learning SEO takes a long time, and the online
    seo courses Which only takes two weeks Not enough ….. And that’s what scares me …. because i m not at university ….. So please neil : What is the difference between someone who studied SEO for two years at university and someone who studied SEO for two weeks ….. This is what baffles me
    ….. because …. You said in your course ” SEO UNLOCKED” You gave us everything you know about SEO

  5. SAM Tech & Info on November 26, 2022 at 4:02 pm

    Hello dear Neil, you are not good in YouTube SEO although you taught others about SEO. Your title and description is not right. Correct it kindly it is my suggestion, if you want to grow on YouTube

  6. SAM Tech & Info on November 26, 2022 at 4:04 pm

    You have 1.11 million subscribers and you have gotten only 500 views in a hours why?

    • Praveen on November 26, 2022 at 6:48 pm

      because, no matter how good your video and seo score. views depend on audience and people interests.

  7. Ashar Ahmed on November 26, 2022 at 4:29 pm

    Your video volume is too low, please try to increase it.
    Also, volume down the transition sound. Thanks

  8. Praveen on November 26, 2022 at 4:56 pm

    neil, some Youtubers are saying that they are earning 50K dollars per month in dropshipping. is they are really making that much and what is your opinion on them?

    • Useless Channel on November 26, 2022 at 6:35 pm

      He’s an SEO guy. Not a make money youtuber

    • Praveen on November 26, 2022 at 6:46 pm

      @Useless Channel i know, i have huge respect on him. i’m just asking him is they are really making or they are doing for views? that’s it.

  9. Aurobindo Ghosh on November 26, 2022 at 5:32 pm

    how? you serve alphabet in ways not even your hackers know

  10. Useless Channel on November 26, 2022 at 6:33 pm

    My blog got punished a lot. I owned a movie downloading site. But, my competitor is still at good spot. Even though his content is fully fake. God knows what Google is upto

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