How Many Anchor Text Rich Links Do You Really Need?

If you want to rank at the top of Google you need backlinks, but all backlinks are not equal. And when you're building these backlinks, the text of the link can impact your ranking for any given keyword. And that's called anchor text rich links. But how many of them do you need to really build if you want to rank at the top? Today I'm going to break down how many anchor text rich links you need to build.



So the first thing I want you to do is Google for the term that you want to rank for. And it could be any term, as you can see on my screen I Googled for the term SEO, and you could Google for multiple terms like SEO, online marketing and the possibilities are endless.

But I want you to focus just on page one. And when you look on page one the reason I picked the example of SEO is you'll see multiple URLs from the same site. I want you to look at the top. URL from each website that's ranking. If there's only one, one domain per listing that's fine as well. And that makes it easier.

But for any search query that you run that you want to rank for, if there's multiple domains or more so if there's the same domain ranking multiple times, use the top URL for that domain when doing the analysis.

So then what I want you to do is take that URL and then go to Neil, right? And put in that URL. And then I want you in the left sidebar to click on SEO Explorer, and then click on backlinks. Then you, and you'll need to put in that URL. because this is the report you need to look at. And in this dropdown, under type put, and select exact URL. This will show you all the people that link to this exact URL. As you can see, there's roughly over a hundred thousand backlinks and 9,000 plus referring domains.

This will give you a rough idea of what kind of links you need to create from an anchor text perspective. So when you're building links, you can see that they're using a lot of random variation as well, but more specifically they're breaking down all right, well, or more so Ubersuggest is breaking down the terms so you can see SEO is a large percentage of the links. Now I want you to do this for each and every single URL.

What works for your competition, typically will work for you. If you see all their links not having anchor text rich keywords and they're not including it, you don't need to include the keyword a lot when you're trying to build your links.

Now you don't want to buy links. You don't want to artificially inflate it. But the other thing that you'll notice is none of the links all say the same anchor text for the pages that are ranking. Why is that? It's not natural for every single link that you have to say the same anchor text. So that's why it's good to rotate it up when you're trying to do your manual outreach and building links.

And in most cases, it's not in your control, but you can try to persuade people and try to can tell them, hey, can you change it to the link text to say SEO or search engine optimization or beginner's guide to SEO? A lot of times they'll say no but a lot of times they'll say yeah, sure. And they won't mind.

But that will give you idea of how rich anchor text links you need when you're trying to rank. And I want you to do this for any of the keywords that you're trying to rank.

Go to page one, go through the top 10 results and then go from there, put it into Ubersuggest, go to the backlinks report and make sure that you're selecting the URL in the type.

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  1. Niraj Kumar on March 15, 2021 at 3:03 pm

    Fist comments in video

    • Neil Patel on March 15, 2021 at 4:20 pm


  2. bizdrip on March 15, 2021 at 3:03 pm

    Backlinks have helped my blog just go off the roof. Thanks Neil

    • Neil Patel on March 15, 2021 at 4:20 pm


  3. Hyper Lol Gaming YT on March 15, 2021 at 3:06 pm

    Can you actually make a step by step guide for keyword research for free

  4. BLOGGINGOM•COM on March 15, 2021 at 3:08 pm

    Thank you so much for valuable information, I have question.
    Internal vs external.
    Which one best for seo.

    • Neil Patel on March 15, 2021 at 4:22 pm

      Both 🙂

  5. PathsUnwritten on March 15, 2021 at 3:09 pm

    Is there any harm or benefit to the exact URL or exact article title being used as anchor text instead of in-context keywords?

    • Neil Patel on March 15, 2021 at 4:22 pm

      I think anchor text makes for a lot cleaner look to the content.

    • PathsUnwritten on March 15, 2021 at 4:25 pm

      @Neil Patel Thanks the for tips!

  6. no name hii on March 15, 2021 at 3:13 pm

    Very thanks to neil sir for this vedio

    • Neil Patel on March 15, 2021 at 4:22 pm

      Most welcome 🙂

  7. Shehzad Ahmad on March 15, 2021 at 3:13 pm

    Hi Neil who can I do I have enough money to invest in this field and all people give backlink for paid method.who can I do.

    • Neil Patel on March 15, 2021 at 4:23 pm

      Don’t pay for backlinks. Just keep reaching out to different sites 🙂

  8. Abhinav Kaushik on March 15, 2021 at 3:25 pm

    Love from India

    • Neil Patel on March 15, 2021 at 4:22 pm

      Thank you!

  9. Roopam Singh on March 15, 2021 at 3:56 pm

    I created a blog website in Jan 2021 and I am posting articles consistently. Since march the images have started showing up in search results for few keywords. Is it a positive sign?

    • Neil Patel on March 15, 2021 at 4:23 pm

      Yes :)That’s so awesome! Keep up the good work.

  10. Gerold Konekitio on March 15, 2021 at 4:16 pm

    Thanks for the video

    • Neil Patel on March 15, 2021 at 4:24 pm

      You bet 🙂

  11. ashutosh pandey on March 15, 2021 at 4:30 pm

    Hi Neil I am really inspired with your work and want a interview with you as I think you accept it .
    please accept it and give me a chance to interview with world greatest influencer

    • Neil Patel on March 15, 2021 at 4:34 pm

      Shoot me an email and we’ll see if we can work something out 🙂

  12. Vishal Ghosh on March 15, 2021 at 4:53 pm

    Great Video Again. Loved It

    Why there is so much confusion b/w SEO and Digital Marketing. Are they really so different.

  13. Enjark Valman on March 15, 2021 at 5:11 pm

    nice statistics analysis! thank you, Neil Patel!

  14. Condo Traders on March 15, 2021 at 5:18 pm

    How fast should you build links for a new site. I have the site all setup and I’m worried that my site will get penalized if I hired an agency to build links..

  15. Stavros Christodoulou on March 15, 2021 at 5:22 pm

    After how many days I can see the new backlinks and anchor?

  16. sonia pasini wason on March 15, 2021 at 6:04 pm

    I want to start a link for language learning and make it very successful if you feel bored one day and want to help me! it would be such fun! for me obv, I don’t have anything to teach a master like you! apart from Italian! haha! Anyway! Thank you for your videos! I love love love them!!

  17. Manzoor Khan on March 15, 2021 at 6:27 pm

    Why you don’t accept payment from payoneer? I want to buy this tool

  18. FRUST VIZ on March 15, 2021 at 6:48 pm

    *Hi, Neil one query:::*

    Can I know a tool or a site that can show SEO ranking of a word without me having a website _(if haven’t built)_

    I mean like, I wanted to decide a name for my company/website and before fixing for a particular name, I want to check how unique or how much popularly exists that name for SEO.

    Like if I keep that name but it consists of too much high ranking keyword that increases my budget to compete in Ads right…!?!

    So I want to aware of such information before deciding a name or a keyword in SEO Terms.

    So, is there any tool or a site as such which can rank & show possibility of a name.

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