How Much YouTube Paid Me VS. Other YouTubers for 1,000,000+ Views Video

So how much money do YouTubers make for their videos? I'll show you how much YouTube paid me and several other YouTubers for a video with over 1,000,000 views. (hint: it's all over the place, and the TOP earning video I found is ridiculous). There IS a pattern between those who earn a lot, and the videos that earn a little. See if you can spot the pattern.

Also, I'll be sharing how this money compares to other revenues streams that I have outside of the YouTube space. (9:28)

Welcome to ACCOUNT(ABILITY) with Pat Flynn 🙂

Other YouTubers' 1,000,000 View Video Earnings Reports:

Shelby Church (2:25):
Roberto Blake (3:03):
Sunny (3:23):
TechLead (4:05):
Reyes the Entrepreneur (4:51):
Graham Stephan (5:38):
Coco Lili (6:16):
Monique Reid (6:39):
Cole Dockter (7:02):
Kevin Davis (8:32):

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26 Comments

  1. The Gera Vargas on January 7, 2020 at 9:07 pm

    Hey Patt, I’m getting started with YouTube channels and podcasts about real estate and restaurants (not very glamorous topics)… realistically how much money could be made in the first year assuming working hard and smart?

    • Pat Flynn on January 7, 2020 at 9:09 pm

      That’s a touch question to answer. I saw a channel that started 3 weeks ago that already has over 50,000 subscribers (it’s about Stocks and Tesla), and I’ve seen channels that have been up for YEARS with less than 1000. It really depends on if you hit on the right topics, nail your thumbnails and hooks at the start of your videos, and give people a reason to watch all the way through. That’ll help with the YouTube stuff, but beyond that, as you likely know (and I talk about at the end of this video around the 9 minute mark, there are other ways to generate an income outside of here. That’s where I’d start focusing earlier on so you can serve others and get paid in return for that, sooner.

    • The Gera Vargas on January 8, 2020 at 2:49 am

      Pat Flynn thank you! P.S. Just finished reading Superfans and Will it Fly!

  2. Wes Gay on January 7, 2020 at 9:20 pm

    I wonder if there’s something related to the ad targeting. Like the more specific a video is, the better YouTube can pair a more relevant ad to the video? That may explain why the Facebook Ads video generated so much revenue

  3. Mammoth Mind on January 7, 2020 at 9:26 pm

    I never met Pat Flynn but he’s definitely up there with my mom and dad

    • Pat Flynn on January 7, 2020 at 9:27 pm

      Be well, my child.

    • Jay Kalam on January 8, 2020 at 5:14 pm

      And Yoda, in terms of wisdom..ness

  4. Everything 80's Podcast on January 7, 2020 at 9:26 pm

    I think the revenue issue has to do with the demographics of the viewing audience. Entrepreneur and business based ones have a target audience that probably has a decent income level that advertisers want to get in front of. Compared to the lifestyle or beauty vlogs where the viewer could be a teenager aka not a good target for advertisers due to their lack of income. Lexus would probably get ads for a business video, but they’re not going to target a makeup tutorial etc.

  5. Patricia S on January 7, 2020 at 9:32 pm

    This was fun. I’m invested in stocks and have had a blast with those.

  6. Jonathan Olsen Linke on January 7, 2020 at 9:53 pm

    I believe on YouTube what matters the most for a video becomes profitable is the quality of the audience watching it and engaging with the ads.

    When you talk about business, tools and etc. Google can provide better ads related to those people watching the video, such as online and innovative tools for the professionals.

    That’s why YouTube can pay more for video with even fewer views than others.

  7. John Pullum on January 7, 2020 at 9:55 pm

    I think some of the business / product videos will have larger companies requesting their ads be playing during those videos. They will probably want to bid more for ads on there so the creator will get more.

  8. Essentially Handmade on January 7, 2020 at 10:06 pm

    Business, how-to, and finance videos seem to be the biggest earners out there. Thank you for sharing all your streams.

    • Kevin Hanot on January 8, 2020 at 6:40 pm

      Finance video are definitely the video which are earning the highest CPM in Youtube ads.
      Videos about credit cards, mortages… these are producing insane revenue per click for YT ads!

  9. Jacquard Isaiah Wyse on January 7, 2020 at 10:06 pm

    Saw roberto blake retweet this and i had to watch!

    This was really helpful!

    I knew affiliate marketing was a good idea but compared to ad revenue on youtube… I’ll stick to affiliate marketing

    • Brian Glaze on January 8, 2020 at 12:11 am

      I saw his YouTube post about it and came here!

  10. nicholas rodriguez on January 7, 2020 at 10:30 pm

    Smart Smart Smart!!! Comparing Youtube to your other income Streams. This has SPI and Pat’s “Always Honest Transparency” written all over it. #teamflynn for the WIN!

    • Pat Flynn on January 7, 2020 at 10:41 pm

      Thanks Nicholas!

  11. Joshua Jarvis on January 7, 2020 at 10:31 pm

    I think it’s based on the user’s intent when they are searching. If I want to start a podcast and I search youtube, I’m more likely to buy products advertised to me about that than my morning routine. I’ve listened to your podcast but haven’t really seen your YT stuff. Glad I saw this.

  12. Vicky Lashenko - Mompreneur Show on January 7, 2020 at 11:22 pm

    Pat! Omg – this was such a fun video! Love your humor so much! Thanks so much for putting this together!!!

    • Pat Flynn on January 7, 2020 at 11:27 pm

      Thanks Vicky! Always great to see a comment from you here. Hope the family is well!

  13. The Postrepreneur on January 8, 2020 at 1:07 am

    First off, I’d like to thank Pat for always being so transparent!

    He’s one of the first entrepreneurs that I started following solely based upon how honest and open he is about this online business world.

    And coming from the military to jumping straight into online business and passive income, this was refreshing to hear.

    My thoughts on the ad revenue?

    The first point I have is that the type of ad revenue that can be sold in the business and entrepreneurship niche is going to be higher than some of the other niches mentioned in this video.

    Secondly if the video is much longer, it will allow YouTube to place more ads throughout the video.

    Thirdly, the YouTuber with the highest ad revenue possibly set up his monetization in a more optimized way than some of the other examples.

    And lastly, and this is just a shot in the dark, it’s possible that YouTube showed advertisers that are paying more per ad to this particular YouTuber’s audience based on some type of algorithm involving the views, his subscribers, the subject matter, niche, and the length.

    Peace!

  14. Duane Whitty on January 8, 2020 at 3:24 am

    I was going to say that I thought the most profitable videos were the ones that offered advise that many people could follow with the potential for them to buy something from someone, not necessarily the video creator. TechLead’s numbers don’t seem to fit in that model however. Well a map isn’t the actual terrain and models are never 100% correct. Nice video btw!

  15. Joy Banerjee on January 8, 2020 at 6:18 am

    Multiple add points and good watch time along with geographic location majority high paying locations

  16. Sleep Cove on January 8, 2020 at 9:24 am

    What about your podcast CPMs and stats. That would be amazing to see.

  17. Cook with E on January 8, 2020 at 5:02 pm

    The second half of this video was so much more interesting than the 1st half. It was awesome being able to see all these products / services / websites you have. Great video.

    • Pat Flynn on January 8, 2020 at 5:20 pm

      Thanks for the feedback!

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