How to Come Up With Content Ideas That Drive Traffic

There's so many topics that you can be blogging on, but how can you pick blog post topics that consistently generate more traffic? Today, I'm going to break down how to come up with blog topic ideas that consistently generate traffic.

RESOURCES & LINKS:
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Ubersuggest:
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Now first off, what I want you to do is go to Ubersuggest. So, neilpatel.com/ubersuggest and I want you to put in your domain name. If you don't get a lot of traffic, well, you can put in one of the competitor domain names, see what they're blogging on. But I recommend that you first start off by putting in your own domain name.

So when you put in your URL, it'll allow you to analyze your competitors. And you'll see a list here at the top, you see I see Forbes, Word Stream, Neil Patel, which is mine. Searching Journal, HubSpot, Hootsuite.

So what I want to do now is scroll down and you want to look at key word gaps. Keyword gaps shows you all the keywords that your competitors rank for, that you don't rank for. And you want to go through the list. And once you export 'em, you'll have a list of keywords that you can include in your blog posts.

And then what I want you to do if you actually don't have this, actually a quick step you can take is you just google Ubersuggest Chrome extension. It's the first result here. You can install it and then that way, whenever you do Google searches like I did, you'll end up getting the traffic estimation right here which is the estimated visits for that specific URL.

The more end-up you can get, the better you can be. The better you can separate yourself from the other competitors, the more likely you are to rank.

So when I go through the process of writing content for neilpatel.com, part of the content that we create is advanced expert content.

But 40% of the time, what we do is we use this process that I broke down in Ubersuggest where. Let me go back to Ubersuggest, I can't find the tab. Either way, where we use a keyword gaps, like I showed you to write content on stuff that gets a lot of search traffic.

Like how to's, how to change a toilet, how podcast advertising works. And then 20% of the time we update our old content because that way, Google wants to rank fresh content. So anything that's outdated, just make sure you're updating it.

If it has any outdated information, change it. If there's anything irrelevant, change it. If that topic's no longer relevant, EX talking about how MySpace is a popular social network. You can either delete the posts and 301 redirect it to maybe a post on Facebook. And then you would want to try to make your content better over time.

When I say update it, maybe there's images that you can include. Maybe there's videos that you can include to get your message across better. And then the other 30% of the time, I promote the content. As I mentioned, don't forget the marketing in content marketing.

So that's how I create content that drives traffic. I really go and dig deep, see what my competitors are ranking for that I'm not.

That's what the keyword gaps is all about. And then I create content around that topic.

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16 Comments

  1. saketh Kumar on April 3, 2021 at 2:04 pm

    Hi Neil I’m a blogger from India, I’d like to knowHow many keywords do I get to see as far as competitor websites are concerned if I get $120 uber suggest plan?

  2. Harshil Shah on April 3, 2021 at 2:04 pm

    Thanks for such awesome videos Neil

  3. Anwesha Srivastava on April 3, 2021 at 2:05 pm

    I use Ubersuggest for content ideas and keyword research. Nice tool indeed

  4. SraYes Moncy on April 3, 2021 at 2:07 pm

    Thanks Neil

  5. Donna Gustafson on April 3, 2021 at 2:10 pm

    Whoa, whoa ,whoa! You probably have great content but too fast for a newbie like me! You’re taking way over my head. Remember we are not all at your knowledge level. Teach. Slower. Who’s Eric? How do we know an Eric exist? Why do we need to know Eric are you just name dropping or what? I love your content but I missed it on this one. I’ll have to pause and rewatch I guess.

  6. Zen Mohanty on April 3, 2021 at 2:31 pm

    You’re awesome.

  7. Daniela Ava Mateo on April 3, 2021 at 2:39 pm

    This is great! Thank you for all the helpful videos you share, you are one of my favorite youtubers ❤

  8. hey there on April 3, 2021 at 3:15 pm

    Thanks Neil as always

  9. Sonu study on April 3, 2021 at 3:20 pm

    Sir i won’t to go live on instagram with you do agree pls reply me sir

  10. Rohan Singh on April 3, 2021 at 3:35 pm

    Learning from you is like blessings

  11. Ali Alba on April 3, 2021 at 3:51 pm

    Thank you

  12. sravan kumar on April 3, 2021 at 3:53 pm

    Hi neil patel i don’t why you keep your audio low

  13. Chebba Val on April 3, 2021 at 3:53 pm

    Very interesting and informative.

  14. Benjamin Leavitt on April 3, 2021 at 4:31 pm

    Did you say “Ubersess”?

  15. Roly Poly on April 3, 2021 at 4:46 pm

    If use ubersugest or other analizing tools, do those seurces from those tools also count in google GMB statsistics?

  16. Des Kilbourne on April 3, 2021 at 5:03 pm

    Neil I think your video’s and knowledge on SEO is amazing. And I would love to work with you and have your agency promote my site. But I’ve tried on a couple of occasions by leaving my details and budget but nobody ever seems to get back to me. Is your consulting agency booked up?

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