How To COMPLETELY RECOVER Your Lost SEO Traffic

Lost some of your SEO traffic? No worries. There's a solution for that. Today, I'm going to teach you how to recover your loss SEO traffic.

RESOURCES & LINKS:
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Sucuri:
Screaming Frog:
Ubersuggest:
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One thing I want you to do is check the URL on this screen. It's a penalty indicator. So you can go to that URL and it'll show you if your traffic loss is related to Google algorithm update. In addition to that, I want you to check Google search console for a manual penalty. Because if you have a manual penalty and they tell you what it's for, you need to fix that as well.

Now, if you have a traffic drop from a specific algorithm update, it doesn't mean there's a penalty necessarily, right? It just means Google had just set algorithm that sometimes you'll gain more traffic, sometimes you lose some traffic, sometimes you stay roughly the same.

The first thing you need to do is go to Ubersuggest and run an SEO audit. So there's a site audit feature within Ubersuggest. And what it'll do is it'll break down your overall site, the health, your load speed. It'll look at Google core web vitals and any issues.

Number two, check your website for malware. I want you to use Sucuri to scan your website for malware as well. You can go to the URL on the screen, sitecheck.sucuri.net, and that'll help you figure out that, "Hey, is something wrong happening?"

Next, I want you to run a link audit. You'll be shocked. Sometimes, you'll get really bad sites from adult sites or gambling sites or pill sites linking to you that you don't want just because someone's trying to tarnish your rankings. So go to Ubersuggest and put in your URL and see if there's any links that look shady and look at the anchor text.

Ubersuggest will break down the anchor text of the sites linking to you if you see any funny keywords, like any pill names like Cialis or Viagra, and funny enough, believe it or not, we see this sometimes in the client sites. You want to get all this stuff cleaned up, disavow them, try to remove them. And in most cases, Google's really good. They don't really try to penalize you for bad links that they know that you may have not created.

What are the keywords that used to rank for, but don't rank for? I recommend searching for each of those keywords on Google. Look at all the sites that are ranking at the top. What are their articles covering that yours don't? Is it that yours is still an outdated? Is it that their's way more thorough and in-depth?

And I'll take the content from the weaker one and make sure anything I didn't talk about in the stronger page also includes those elements. In addition to that, I would go back and use Screaming Frog and crawl my site to see if any of my internal pages also links to the weaker article and I would change those URLs to the newer one.

So on top of doing the 301 redirect, you need to change your internal links as well to ensure that you're updating your site.

Lastly, what I would do is make sure you delete any content that is irrelevant. You don't need a site with a million pages. You're not Wikipedia. You're not New York Times. It's better to have a thousand pages or a hundred pages that are super, super strong, and in-depth and thorough, than 5 million pages with 99% of them being weak, thin content that no one cares to read.

You're spreading your juice, your authority, to too many pages that are weak and it can actually hurt your ranking versus having less content. About.com, which is owned by the New York Times, eventually got rid of the domain name "about.com," split their site into a handful of sites that are more niche-based.

They deleted thousands of pages of content and they saw their traffic go up because they focused their authority on relevant articles that are super useful to people versus irrelevant ones.

So if you use those strategies and implement them, you can recover your traffic.

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24 Comments

  1. Prk Editz on August 30, 2021 at 2:03 pm

    ❤❤

    • Neil Patel on August 30, 2021 at 3:31 pm

      🙂

  2. Vinod Trivedi on August 30, 2021 at 2:04 pm

    Sir, lots of dilemmas are here a normal person wants to start a startup so, how can a blog help to start a startup and get connected to investors and clients and find co founder.

    • Neil Patel on August 30, 2021 at 3:32 pm

      Because a blog helps build brand awareness and loyalty 🙂

  3. Vinod Trivedi on August 30, 2021 at 2:04 pm

    Sir, it’s not possible that everyone study in ivy league university so, what should a person do to start a digital business?

    • Neil Patel on August 30, 2021 at 3:32 pm

      There are many great business leaders who did not even get a college degree! Its all about motivation and persistence 🙂

  4. Vinod Trivedi on August 30, 2021 at 2:06 pm

    Sir, tech giants are ruling the tech space so, how to come up with an idea to start and reach to the level of these companies.

    • Neil Patel on August 30, 2021 at 3:33 pm

      Solve a problem for a market audience

  5. Vinod Trivedi on August 30, 2021 at 2:07 pm

    Digital business is growing rapidly and elon musk also said your first company should be an internet or software company so, a person can sell them into big amounts.

    • Neil Patel on August 30, 2021 at 3:33 pm

      It doesn’t have to be! It’s whatever your passion is 🙂

  6. Navtej Bhuria on August 30, 2021 at 2:10 pm

    Sir
    Can a new blogger target high-volume keywords if they have really low competition. For example if a keyword has a high volume but 0.01 competition only.

    • Neil Patel on August 30, 2021 at 3:33 pm

      Yes 🙂

  7. Amal on August 30, 2021 at 2:12 pm

    Thanks Neil it was an informative video !

    • Neil Patel on August 30, 2021 at 3:33 pm

      Happy to help 🙂

  8. B_ith_i Sa_ha on August 30, 2021 at 2:16 pm

    Hello! ❤️❤️❤️❤️

    • Neil Patel on August 30, 2021 at 3:33 pm

      Hello there!

  9. Professional Creators on August 30, 2021 at 2:22 pm

    Lol lol lol lol

    • Neil Patel on August 30, 2021 at 3:34 pm

      🙂

  10. Prateek on August 30, 2021 at 2:37 pm

    Is it better to run Google ads for Website homepage,blog,lead magnet or a webinar

    • Neil Patel on August 30, 2021 at 3:34 pm

      I think it depends on what your goal is 🙂

  11. Navtej Bhuria on August 30, 2021 at 3:56 pm

    Sir first of all thanks for your reply and my question is that what can i do to prevent stuffing keywords. Sir i dont stuff keywords so thats why my keyword density is also around 0.5. So please tell me a way to increase that and without stuffing any keywords

  12. Cook easy tasty tutorials -Sugar on August 30, 2021 at 4:03 pm

    I am doing recipe website but articles are contained about 300 words ,Does word count effect seo directly or can I go for other strategies like uploading kind of videos like that

  13. Rabbir Ali on August 30, 2021 at 5:24 pm

    @Neil Patel, thanks a lot buddy…i am having the same kind of problem

  14. Kunik Jindal on August 30, 2021 at 5:43 pm

    Hi Neil

    My affiliate website went down during the recent Google product reviews update.

    Can you advice any changes to be made for recovering my traffic

    Thanks

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