Having an increase organic search are very good channel for generating free traffic.
Most cases the traffic is of high quality because you’re getting the user at the point of intent. So the chances of converting that user into lead are high at that point if done right.
That’s why; focusing on SEO (Search Engine Optimization) is very important.
In this post, I will be sharing with you nugget that will directly and indirectly improve your search ranking mostly from your marketing strategy, and if done right it will improve your search ranking.
Now, let’s dive into the step-on-by-one.
How to Effectively Use Search Rank to Generate Free Traffic
Feedback carries power in any marketing system. And it’s a great platform to start from whenever you want to improve your search ranking.
Using customers’ feedback correctly is a gateway to backlinks.
See it below.
1st Follow up: Following up with customers after purchase establishes communication between you and the customer.
Most cases they are excited and perceive you as trust worthy and that establish easy access to the customer.
Use this opportunity to let them know that you are easily accessible if there’s need for your assistance. It’s a way of telling them that they can count on you and your product.
2nd Follow up: After the customer has used the product, follow up with calls, emails to ask for their experiences concerning the product.
With this they can tell you if they have any problem or complain. It is an effective way of retaining happy customers.
If they say they are happy with your product ask them to share their experience with others and also appeal to them to leave a review on review site like Yellow Pages or Yelp, mostly on your product niche review sites.
Review sites are very good for SEO because the more good reviews you have the more prominent will your link be on that page.
Remember the link is connected back to your website which improves your search result. So, you’re gaining traffic from both the reviews that will bring direct customers and also search engine from the link back to your website.
Using this tactics is a very good method on how to effectively use search rank to generate free traffic but your product must be very good to deliver the result.
Explore the Power of relationship
Every business has their niche and where they gather to showcase, learn and connect.
Most case they can be in event, conferences, workshop or summits.
The most important thing in those gathering is to go and learn, the other thing you gain from there is relationship.
The people you connect to and that are connected to you during the event are important. Establishing relationship with them during the event and exploring the relationship after the event is the key.
Send mail to them after the event telling them to check out your work on your site. You can tell them to criticize or contribute and most case they will give feedback.
Via this communication you let them know that they are free to link to your content in their own content too, you can even ask for a guest post or collaboration which is a very power resource for you to get more links to your site.
Solution provision is the gateway and easy access to conversion. Having a great content that provide solution and value is vital if you want to have a good user experience.
This value delivery most cases are purposely meant to improve search rankings.
Let’s use Google as an example, when a user searches and opens your website from Google, if that user sticks to your site it shows that the user has a great value experience. And you will be rewarded with better ranking by Google.
But if the user doesn’t stay on your site and goes back to Google immediately it’s an indication that the user is not satisfied with your site or content there in.
To know how to effectively use search rank to generate free traffic with this method you have to improve your user experience.
To effectively improve on your user experience consider using the following factors below:
Page load: This have to do with the timing at which your site load when a user click on your link. If your site did not load on time it can make a user to leave or abandon your site.
A very good site is supposed to load with 2 seconds so as to capture the user at that point of intent. Improving on the load speed is very important for great user experience that will affect ranking.
Immediate access to information needed by a user is also a great factor to consider. Some site display a lot of information on their site thereby distraction and confusing the user when they land on their site. This doesn’t give a good user experiences.
Immediate access to the information that the user is looking for is vital and that experience position your site for a good ranking.
Website Structural Layout
Having a very good structural layout is very important on website. Making sure that the pages are connected to each other properly and the internal links are well organizes and link accordingly is important.
It makes it easy for a search engine to crawl over your site and also shows the importance of your pages and that gives a better ranking.
How to effectively use search rank to generate free traffic bottom to your SEO. Applying the tips above can be of great resource depending on the size of your business.
For someone just starting or a medium size business this tips is worth using.
Applying this does not only give you a direct result but also indirect improvement to your ranking.
Let me know in your comment below if this is helpful and please share with your friends.