How to Make Your Website SEO-Friendly When You Can’t Code | Neil Patel

A lot of people think that you have to know coding when it comes to doing SEO. They fear that they won't be able to optimize their site because they know nothing about HTML or coding and they're going to get paralyzed. But there's a lot of tools that you can help you with the really important parts of SEO without you having to lift a finger when it comes to coding. Today I'm going to break down how make your website SEO-friendly when you can't even code.

Google Structured Data Helper:
Schema Markup Generator:
Rank Math:

So the first way that you can make your website more SEO-friendly is schema generators.

By having it, it can drastically increase your CTR compared to your competitors when they don't have it. Especially let's say you're selling a product and you have the review rating there and people know yours is a five star out of five based on 500 reviews, whereas your competitors, they don't have any of that data in their schema markup.

Well, luckily there are schema generating tools out there that can help you out. Here are some good ones.

Google Structured Data Helper. This tool allows you to visually tag elements on your webpage and generate proper markup.

Another one is Schema Markup Generator. This tool helps you create code that you can simply copy and paste into your site's HTML.

The next thing you need to do is start leveraging XML sitemap generators.

And you're probably wondering, why is a site map important for SEO? Well, if Google has a hard time crawling your site, then those pages may not be indexed. If Google has a easy time crawling your site, you're likely to have more pages that are indexed, and more of those pages are probably going to rank higher.

Now, with a sitemap, what this is doing is telling Google, hey, here's a whole list of all the pages that are on my site, and please index them. They may not index them all, but you got a better chance of them crawling your site and indexing it.

If you can't forget out how to create a XML sitemap, no worries, there's Screaming Frog. This is software that can help you with a variety of SEO activities, including creating XML sitemaps.

If you're on WordPress, you can just use the Yoast SEO plugin. But if you're not on WordPress, check out Screaming Frog, because it's going to help you. And once you generate that sitemap, make sure you submit it to Google Search Console because this will tell Google, hey, go crawl all of these pages.

The next thing you need to do is create a robots.txt file.

So why does a robots.txt file matter? Well, they tell robots which pages they should be crawling and which pages they shouldn't. Do you want Google to be crawling your sensitive pages that you don't want users to touch? Of course not. Let's say you have pages out there that you're continually improving, but you don't want Google to see, and you're using for, let's say, social media campaigns or a paid advertising campaign. These are all pages that you want to block through robots.txt.

Now, Internet Marketing Ninjas has very simple robots.txt generator tool that you should check out. You can just plug in any of the pages you want, index in Google all the pages that you want excluded, and they'll create something for you. You just upload, and boom, you're off to the races.

Next, you need a CDN to speed up your time. Faster sites create better user experiences, and those pages rank better on Google. Google has even said that they look at a load time of a site to determine its ranking as well.

So CDN is a content delivery network, and what that does is put your site throughout servers all across the world.

And there's this company called Cloudflare that helps put your site on all the servers throughout the world. Now, what's cool about Cloudflare is they have a free plan. So you can get started for free, and this can help improve your load times, which in theory will help improve your rankings over time as well without you being a developer.

Next, I want to go over SEO and content optimization tools. A lot of times I receive the question, "How can I optimize my site for SEO?" Well, if you're not sure on how to optimize your site for specific keywords, having a tool to help you optimize your site can be a virtual lifesaver.

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  1. parth shah on March 28, 2020 at 2:02 pm

    Thanks a lot sir for great content. Love you sir

  2. AWAJ DIL SE on March 28, 2020 at 2:02 pm

    Sir please help me.. My site keyword getting down and down how can I get the rank again.. Please give me the tips and step..

    • Healthy Hindu on March 28, 2020 at 3:40 pm

      Check your backlinks in search console. May be your competitors pointed spammy do follow to your website. Disawow those links in Google disawow tool.

  3. Let's Learn on March 28, 2020 at 2:04 pm

    Hey Neil, is it possible to outrank Amazon and other big brands in Serps? If yes, please tell a little bit!

    • Healthy Hindu on March 28, 2020 at 3:38 pm

      Your website should match searcher intent. Amazon will rank for “buy” terms because the traffic that’s coming for the keyword is likely to buy. If you want to rank for buying terms you have to create an ecommerce page and build links.
      Note: if query is like “dslr camera amazon” you don’t have any chance of ranking.

    • Let's Learn on March 28, 2020 at 3:40 pm

      @Healthy Hindu Yes, but if the search query is dslr camera, I have much higher chance of ranking for the keyword!

    • Healthy Hindu on March 28, 2020 at 3:54 pm

      @Let’s Learnkeywords like DSLR camera is a mixed type of search intent as you would see in the serp that pages ranking on first page are e-commerce pages, category pages and blog posts. So you can try ranking for that kind of keyword. I suggest you to analyse serp in ahrefs keywords explorer because it will show you top ranking pages with data like backlinks, referring domains and keywords that a website page is ranking for. Generally e-commerce pages have lot of links but those come from spammy blogspot sites.
      You sometimes note that some pages rank on top with zero backlinks while one with large no. of links rank below them. Because the page with high backlinks doesn’t math searcher intent. But that page is ranking on first page because it has lots of links. So you should work and see your progress.

    • Let's Learn on March 28, 2020 at 4:33 pm

      @Healthy Hindu Yes, I Am trying to do that only, thanks for your help!

  4. Trendy Commodities on March 28, 2020 at 2:09 pm

    Great info, Neil.

  5. ghanshyam pala on March 28, 2020 at 2:22 pm

    What if a website have high da pa but no to very less traffic?


  6. border design on March 28, 2020 at 2:26 pm

    Hey Neil how to rank a brand new website without any backlinks for beginners.

  7. 99 faster on March 28, 2020 at 2:31 pm

    Hello sir, i have heard that schema markup can not be implement with divi theme or others. If is that correct how we can fix that?

  8. CompleteCretin on March 28, 2020 at 2:32 pm

    Sadly not much point thinking about SEO any more. If anyone is on Google searching then they’re most likely using a keyword containing ‘COVID-19’.

  9. Shubham Butola on March 28, 2020 at 2:44 pm

    I can do it on blogger???

  10. Parvesh Khatri on March 28, 2020 at 2:52 pm

    How can I check the keywords opponent website’s specific page is ranking for ?

  11. Technique and Knowledge. tv on March 28, 2020 at 3:10 pm

    Great tutorial Neil.

  12. Let's Learn on March 28, 2020 at 3:41 pm

    Hey Neil, if you want to buy something, do you first search for coupons or directly buy the product?

  13. My everyday marketing on March 28, 2020 at 4:17 pm

    Very useful tips as always! Thanks for sharing!

  14. Subhrajyoti Mahato on March 28, 2020 at 4:20 pm

    where to place the keywords and it’s synonyms. If like this question please make a video on this.

  15. Sunita Shukla on March 28, 2020 at 4:38 pm

    Hey Neil can I switch from yoast to Rankmath without affecting my sitemap that is of yoast currently and is also submitted on console

  16. Sunita Shukla on March 28, 2020 at 4:40 pm

    One more question is that according to you which is the best one yoast or rank math please tell one

  17. Nivesh Arora on March 28, 2020 at 5:14 pm

    For TIP5:
    You mentioned about wordpress plugins only Yoast and Rankmath. Please give examples for non wordpress based ecommerce websites. Thanks

  18. Amar Shaha on March 28, 2020 at 5:21 pm

    sir how to develop a web application from WordPress

  19. Prateek Gupta on March 28, 2020 at 6:53 pm

    Hey Neil thanks for the great video

    Can you please suggest best tools for Tip 5 (seo and content optimization) for non wordpress websites

    Thanks Again

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