How to Rank Smaller Websites on Google in 2020 – FAST Method for Non-Techies

You see all these big sites dominating Google, but, hey, we're not all big sites, we're not all billion-dollar companies. What happens if we have a small website with little to no backlinks, very little content? Is it even possible for us to get rankings on Google? Today I'm going to break down how to rank smaller websites fast in Google in 2020.

RESOURCES & LINKS:
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How to Do SEO For A Tiny Site With No Backlinks :

How to Leverage Content Marketing When You Have No Traffic (Small or New Websites) :

Ranking 1-Page Websites in Google for Fun & Profit [article]:
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Look, here's something that you may not know. Google's diversity update in June 2019 gave different types of sites more opportunities to rank by limiting the number of times a single domain can appear in a single SERP.

A single website can't rank more than two times in a SERP. That excludes branded key terms, of course. But this allows smaller sites to have a chance to rank among the big dogs like Amazon, or Microsoft, or whoever else it may be that's dominating the SERPs.

So, how do you go out there and rank your new site that's small, really high, at a quick time period?

Well first off, you can start with exact-match domain name.

Now a lot of people say exact-match domain names don't work as well as they used to, and that's correct, but they still do. Now creating a domain that's a exact match to the service or product you're selling is a great way to get some traction in the SERPs.

This works specifically well for localized keywords and long-tail keywords. It doesn't work well for head terms. If your site gets a little traffic, scoring an exact-match domain name could get you a spot really high up in the SERPs.

Gaps.com did a study on exact-match domain names for one-page sites. They tested multiple exact-match domain names and created small sites for those domains. And this is what they found.

The next thing that you can do is build one-on-one engagements with customers.

Where big brands often tend to ignore is small things like personal engagements with their customers. This is how I compete with really large companies. You'll see that I respond to comments on NeilPatel.com, YouTube, Facebook, LinkedIn, even Instagram. I'm pretty much everywhere, why? Because I care about you and I care about your success.

And, just doing that more personal approach will start gaining you those social signals, which will help you with your search engine rankings.

Next, I want you to focus on long-tail keywords.

Focus on the less competitive key terms that big brands typically ignore. Focusing on long-tail keywords is a great way to find high-quality traffic. Since long-tail keywords are typically more specific in nature, scoring them typically generates more leads, more sales, more conversions.

Now, if you're looking for these long-tail keywords, the easiest way to find them is you go to Ubersuggest, you type in a keyword that's a head term, and it'll show you in the keyword ides report all the long-tail variations, and even other head term variations of that keyword.

Next, I want you to create valuable specialty content in your niche.

Did you know that Google prefers niche sites over broad sites? Since your site is a smaller site, you can have a complete focus on your specialty and niche. This will help you do better than your competition. This allows you to provide more value for your users in your content, which is often ignored by those larger companies. You can become the credible go-to source for anything in your vertical. Just look at Backlinko.com.

Brian Dean is known as the link guy in the SEO industry. He's really gotten niche specific. Sure he does more than that, and he's smart, and he's an amazing guy, I've known him for years, but taking that niche was really smart by him.

This allows you to offer more value than any broad site out there, which then, in turn, helps with your rankings in the long run. Next, you want to make your site mobile-friendly. I can't reiterate this enough.

Google has mobile-first indexing, and over 50% of the searches are now done on mobile devices. So having your site optimized for mobile devices is huge. If you're not doing this, you're not going to do well. So make sure your site's responsive, and it loads fast.

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31 Comments

  1. WICKED NATION MUSIC on March 30, 2020 at 2:04 pm

    I love your all videos and show them to my clients too

    • Neil Patel on March 30, 2020 at 3:37 pm

      Thank you so much for that 🙂

  2. WICKED NATION MUSIC on March 30, 2020 at 2:04 pm

    You have helped me in managing my businesses easier.

    • Neil Patel on March 30, 2020 at 3:38 pm

      That makes me so happy to hear!

  3. M A Halim Chowdhury on March 30, 2020 at 2:06 pm

    if search volume 0 when my keyword rank google 1st page what happend

    • ImSEOKing on March 30, 2020 at 3:05 pm

      M A Halim Chowdhury one way to get search volume could be press release that make people search that term it’s possible zero search volume can become a term that’s searched via press release.

    • Neil Patel on March 30, 2020 at 3:38 pm

      It means your keyword doesn’t have a high search volume. You may want to consider optimizing for other keywords with some search volume.

  4. sanket batra on March 30, 2020 at 2:10 pm

    Hey should I use megento for e-commerce website

    • Niklas Christensen on March 30, 2020 at 3:16 pm

      Have a look at shopware 🙂

    • Neil Patel on March 30, 2020 at 3:39 pm

      Try it out! It could be helpful 🙂

  5. Red Arrow on March 30, 2020 at 2:10 pm

    Why was the computer tired when it got home from work??

    It had a “hard drive”

    • Neil Patel on March 30, 2020 at 3:39 pm

      Haha! Love it 🙂

  6. Kunik Jindal on March 30, 2020 at 2:20 pm

    How to make small keywords longer, as some keywords in ubersuggest are with 3-4 words

    • Neil Patel on March 30, 2020 at 3:42 pm

      Yes, those are longtail keywords! For example “diet plan” can be made longer by making it “diet plan for new moms” or “diet plan for men” etc.

    • Kunik Jindal on March 30, 2020 at 4:19 pm

      @Neil Patel may it will rank for that keyword also

  7. Naeem khan on March 30, 2020 at 2:36 pm

    Hi Neil,
    How do you see external links (outbound links) in SEO. I have noticed that if any redirect happen to my blog post external links will also affect my server loading time speed. Can I nofollow noopener those external links linked to other websites? I really appreciate your reply to this comment…

    • Neil Patel on March 30, 2020 at 3:47 pm

      Hello there,

      External links should not be affecting your page load speed. But yes you can nofollow them.

  8. Elisha McFarland on March 30, 2020 at 2:39 pm

    Fantastic tips, as usual. Thanks!

    • Neil Patel on March 30, 2020 at 3:47 pm

      Glad you enjoyed it!

  9. Sonu Kumar on March 30, 2020 at 3:21 pm

    Great Info.
    Till now best video for me as it matched my needs.
    I have a domain name with the head term. Can this also help me in my niche with long tail keywords? Can I beat amazon in long tail keywords?

    • Neil Patel on March 30, 2020 at 3:50 pm

      I wouldn’t attempt to beat out big brands like Amazon, but instead focus on longtail variations of the keywords they’re ranking for. 🙂

    • SEO Tools TV on March 30, 2020 at 4:00 pm

      It works if you have your strong authority, as well, because it impacts CTR. However, I don’t recommend to create website with this intent.

  10. SEO Tools TV on March 30, 2020 at 3:53 pm

    Almost all guides proclaim that you need to start from long-tail keywords. It makes sense, nothing is wrong with that. However, I prefer to dig deeper by using the following metrics:
    – choosing topics with a lack of quality or outdated content. I usually search for pages that have less than 1,000 words and were published more than three years ago
    – filtering topics with low keyword difficulty and domain authority before jumping with creating content
    – analyzing search intent
    Let me know what you think to reply to my message.
    Ask me any additional questions – I’ll reply to all of them.
    Please, share my thoughts with your friends.

    • Anjan Sarkar on March 30, 2020 at 5:04 pm

      how to rank a new site in google and drive 10k visitors within 4 months

    • Nature & Technology on March 30, 2020 at 6:47 pm

      Hello bro, I just visited your channel and liked your content, can you please tell me which video editor you use??

  11. Salman Saafi on March 30, 2020 at 4:15 pm

    time to change the notification alert footage :p subs changed from 358K to 570K :p

  12. Sir Chogyal on March 30, 2020 at 4:23 pm

    Your SEO tips are simple & easy to understand. I really like the way you elaborate.

  13. Sunita Shukla on March 30, 2020 at 5:17 pm

    Hey Neil some experts are suggesting me to buy some links since I have 0 and also unable get some but I am afraid of these ways please guide me what to do ?

  14. Govind Sharma on March 30, 2020 at 5:46 pm

    In 2020 rank a website without taking any backlins only consider a huge high quality content. What fo you think is it possible or not?

  15. Ajay Singh on March 30, 2020 at 5:52 pm

    I often watch your video in the morning and do practical afterwards.

  16. Mujib shaikh on March 30, 2020 at 5:59 pm

    What this guys actually meant is make website dor each you are willing to rank and not one website. FOOL

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