How To Rank Your Existing Content – Module 1 – Lesson 3 – Content Marketing Unlocked

Today, we're going to be breaking down how you can optimize your existing content. A lot of you already have websites in which you already have some sort of content, and yes, you want to produce new content, but a easy way to generate more traffic is by updating your existing content. Although on my blog I'm writing roughly four to five blog posts on a monthly basis, my team is updating 90. That's how much time we spend optimizing existing content and that's what's lead us to a lot of traffic over the years. This course is what I would do with my own internal content marketing campaign each and every single day and that's what I'm going to be teaching you as well.

RESOURCES & LINKS:
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Ubersuggest:

Action Items:

Playlist – Content Marketing Unlocked:
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Here is Google's Core Update. They've had many of these and one thing we've noticed is people who update their content on a regular basis are generating more traffic than people who aren't. Whatever it may be, make it the best piece of content around that topic. And if you do that, you'll get a lot of traffic in the long run.

What you'll want to do next is make sure your content is always actionable and useful, because if you do that, you usually will continue to rank in the long run. If the content is no longer relevant, either you want to delete it or 301 redirect it to the most relevant URL.

You also want to make your content evergreen, so you want to remove dates. If you're teaching people how to get more traffic, why would you include a date because the article isn't just relevant for today. It also could be used a year from now.

You, of course, want to fix your SEO errors, too, and your dead links because that creates a poor user experience. To fix your SEO, you want to go into Ubersuggest and click on the Site Audit Report in the left side bar.

If you create a project in the Dashboard, which you can also find on the left hand navigation of Ubersuggest, you add your website, it'll actually check for SEO issues every week so you don't have to do it manually and will email you ever time it finds new issues that you need to fix.

Another thing I want you to do is update your pages. It's not just about blog posts. It's about all pages on your website. This will help you improve authority within your niche.

You want to explore fewer topics but in greater detail. Like, if you look at Wikipedia, they do really well because not only do articles keep getting updated, but they go super thorough on every single topic out there.

Make sure your website loads fast. The Ubersuggest Site Audit Report will tell you what's wrong with your site speed and how to fix it. You also want to reduce any errors that you have. Google Search Console will show you these. You want to compare your experience to your competition and make sure you have a better user experience. Always analyze and optimize your design. And of course, install the Ubersuggest Chrome extension. It's free. It'll keep giving you new ideas on what people are looking for and trends so you can make sure you're creating the best experience for users.

In essence, you want to take a framework of optimizing your content of looking at your URLs, is it SEO friendly, does it have keywords in there, is your titles optimized, and going back to actually the URLs, if you change your URLs, you have to 301 redirect your old URLs to your new.

Do your title tags have the right keywords? Are you using visual media to make the experience better? Are you linking to other sites to back up your sources? Are you optimizing the images with ALT tags, are you using relevant keywords? You want to also try to include those keywords in the top 100 words within your post. Does your webpage load fast? No one likes slow loading sites? Are you optimizing your page for social shares?

And you'll want to do this on a monthly cadence. I always rewrite my top pages on a monthly basis, my top blog post. By continually updating and improving, that's how I keep growing my traffic.

Some action items for you, go to neilpatel.com/training. This is the last, and then click on content marketing unlocked.

That way, you can increase your content production. I hope this helps you save a lot of time and generate more traffic with your existing content. It should if you follow everything.

If you have any questions, leave a comment below.

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15 Comments

  1. Life is a Picnic on August 1, 2020 at 2:01 pm

    wow me first..

  2. Impulse Group on August 1, 2020 at 2:04 pm

    This Content Marketing Course is really helpful.

  3. The Unknown on August 1, 2020 at 2:04 pm

    Greatt Sir.. ❤️

  4. Hshshsh Ysgsgsha on August 1, 2020 at 2:27 pm

    Can you make practical series on affiliate marketing
    Thanks for thus video.
    Plz make a video later on
    It will make my day

  5. Rahul Badhan on August 1, 2020 at 2:41 pm

    Hey neil,

    On your tool ubersuggest, after performance a site audit, it shows a list of pages with duplicate meta descriptions and low word count.

    But that pages are tags and category urls.

    How can i fix this issue?

  6. COLOMBIAFRANK on August 1, 2020 at 2:46 pm

    Hey Neil, this video is great. I am looking forward for the next ones in this series. I have a question: The architecture of my current page is not optimal, URL’s are too long and as I have 5 languages, also sometimes I have a mix up there.
    I am thinking of redesigning the structure but although I would make all the redirects, I fear that I would loose many ranking pages. What is your experience there and do you have any tips?
    cheers from Bogota
    Frank

  7. Manoj Agadi on August 1, 2020 at 3:01 pm

    Very Amazing Information Sir. I like the way you explained each and every point on why the updation of existing content is vital to drive the traffic to the website sir.

  8. Mehmood Live on August 1, 2020 at 3:07 pm

    Plz bring a series on digital product..how to make,optimize and what niches are popular these days and how to promote ot

  9. Abhiram Vartak on August 1, 2020 at 3:08 pm

    Hey Neil, thanks a lot for this video. I was previously ranking in the SERPs for the search “are eclipses a strange phenomena” but before a few days I was pushed down and I was just wondering google did that. But now I now what I have to do. So thx a lot

  10. INDIAN Man on August 1, 2020 at 3:24 pm

    Sir please make video on what is duplicate tag (label) and how to use tag (label) to rank a category

  11. Subhrajyoti Mahato on August 1, 2020 at 3:31 pm

    Thanks for sharing.

  12. niranjan verma on August 1, 2020 at 3:34 pm

    Thank you so much sir, I was very confused about how I can boost my old content

  13. Ram Shah on August 1, 2020 at 3:38 pm

    dude, you are saying the same thing in all of your video….

  14. Vikrant Tyagi on August 1, 2020 at 4:34 pm

    Much needed update as per Google’s new guidelines

  15. Karishma Nadaf on August 1, 2020 at 5:07 pm

    I have question- after published blog can I do seo in blog?Is it useful for improving ranking and CTR

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