Local SEO Signals (And How to Master Them) – Module 1 – Lesson 2 – Local SEO Unlocked

Today is another day of "Local SEO Unlocked," where I teach you how to dominate the local SERPs. Today we're going to be focusing on local SEO signals.

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So some signals that matter when it comes to local SEO, and I know we discussed this in the last video, so I'll go over them pretty quickly.

Business signals, like category, location, reviews, the number, the quality, the ratings, off-page signals, like your name, address, and phone number, citation volume, of what other aggregators say about you.

On-page signals, like your on-page SEO, the keywords, the domain authority. Link signals, like other sites linking to you, and the authority of those sites, how many social shares you have, your click-through rate, all those things matter.

So let's now go over the business signals. At an advanced level, Google looks at two main things, category and location. So when you look at categories, there's roughly 4,000 Google My Business categories as of 2020, and that number is just increasing. Google allows you to select up to 10 categories, but you can only select a one primary category.

So when it comes to choosing these categories, be as specific as possible, add the least number of Google My Business categories possible. Describe your business, not your amenities. And I want you to be systematic to make the best category choices. You just don't want to pick random ones or popular ones, you want to pick the ones that are best sorted to your needs of what your business is so you can get more business.

Failing to categorize your business can have a negative impact on your rankings, so you want to choose the ones that best locally represent you. And you may not find the right category if you're in a very niche-y business, in that case, choose what is the best fit, and that's okay as well.

Location's also important. You want to add a map of all your locations, and include the address, the phone number, and name of each of the locations in the footer of your contact page, and please avoid trying to use virtual office locations, this isn't great, people don't like them, Google doesn't like it, you want to use real physical addresses.

Some other signals is proximity, right? People search for pizza near me, sushi near me, the list goes on and on. And for businesses, this is crucial, those near me keywords are very, very popular, and, is your business close to the location of the searcher? And this is why the name, address, phone number, right, they call it NAP, is very important in local SEO.

The next factor is review signals. You want to make quantity, and you want reviews with your keywords in there, your location in there, and you want reviews with responses, diversity, you don't want them all to say the same thing because the more diverse they are, we'll also find out if people talk about a specific product or service, and a lot of people started talking about it, you'll start generating more sales for that product or service as well.

You want to have keywords in your title, you want to optimize for your authority, and of course you want to use SSL certificates because Google doesn't like ranking non-SSL sites as hot. So now let's dive into some link signals. Links are pretty basic, it's other websites linking to you.

The more websites linking to you, the better, the more websites linking to you that are related and within your local region, the better, the more links that have maybe the name of the city, or your business in there, or keywords, the better as well, and links are like votes, the more of them that you get, the higher you'll rank.

The next factor is social signals, and if people have a great experience at your business, you want them to share everything on the social web, even though that doesn't help you directly, indirectly, it helps your SEO, because it helps get your brand out there, and brand signals indirectly help with SEO.

And the more interactions you get with your Google My Business panel for bookings, you know, click to calls, driving directions, the better as well.

So make sure you go to neilpatel.com/training, click on "Local SEO Unlocked," and you can go to video two, and you'll find all the worksheets, PDFs, and everything like that underneath that.

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25 Comments

  1. Ketan Bawane on November 19, 2020 at 3:02 pm

    Hi neil..i follow u up but I feel it is hard

    • Neil Patel on November 19, 2020 at 4:07 pm

      It’s not easy, but it’s worth it 🙂

  2. Tanveer 99 on November 19, 2020 at 3:11 pm

    Your channel is gold!!!!! Glad i found it

    • Neil Patel on November 19, 2020 at 4:07 pm

      Glad you enjoy it!

    • Tanveer 99 on November 19, 2020 at 4:23 pm

      @Neil Patel i feel sorry for those people who didn’t find you channel yet. You get so much less views. I hope you won’t stop making videos like this.

  3. I am Creative on November 19, 2020 at 3:21 pm

    Neil Please tell me how can i search on google with any specific location from anywhere and you should cover this topic on local seo course this very major thing i think.

    • Neil Patel on November 19, 2020 at 4:09 pm

      To manually run a search limited to a specific city, use the ‘&near=cityname’ search parameter in your Google URL: As the name suggests, “&near=cityname” lets you pull SERPs near a certain location.

      I will also ask people who I know in different locations to look things up and see what results they get 🙂

  4. Brandnew Show - Become a better digital marketer on November 19, 2020 at 3:29 pm

    Selecting the right category SOOOO important! Can’t count how many businesses do this incorrectly. Thanks for sharing.

    • Neil Patel on November 19, 2020 at 4:09 pm

      You’re so welcome!

  5. Music collection on November 19, 2020 at 3:31 pm

    Neil please make module on email marketing plzzzz

    • Neil Patel on November 19, 2020 at 4:09 pm

      Noted 🙂

  6. Rohan Singh on November 19, 2020 at 3:35 pm

    Hi Niel, I love using ubersuggest. Please put UPI Payment system for India.

    • Neil Patel on November 19, 2020 at 4:09 pm

      Thank you for your suggestion, friend 🙂

  7. Vinod Trivedi on November 19, 2020 at 3:49 pm

    I am interested in health and fitness so, I want to start a blog on this niche but how to select profitable sub niche who has good profitable affiliate programs.

    Please help me.

    • Neil Patel on November 19, 2020 at 4:11 pm

      Make sure your keywords have a good search volume, and a high CPC

      Check Google Trends

      Check Amazon to see if products in your niche have a high about of reviews (meaning a lot of people interested in it)

      Those are a few things you can do!

  8. Vinod Trivedi on November 19, 2020 at 3:50 pm

    In starting i don’t want to show my face in my blog can I start blog without put my image into the blog.

    • Neil Patel on November 19, 2020 at 4:12 pm

      Yes you can 🙂 Just create some sort of icon

  9. Vinod Trivedi on November 19, 2020 at 3:52 pm

    Blogging could be multi million dollars publishing startup like nerdwallet, penny hoarder, etc. So, how to make websites like this. What are the differences between blog and website.

    • Neil Patel on November 19, 2020 at 4:12 pm

      Blogs and website can go hand in hand! A blog is were you write content and a website is where the conversions happen 🙂

  10. Railson Martins on November 19, 2020 at 4:35 pm

    Legenda português Brasil por favor

  11. Saddam Ansari on November 19, 2020 at 4:37 pm

    Hey Neil, How we can run affiliate offers through FB and Google ads.? They block our accounts.
    Any suggestion please. How to do that

  12. cool insan on November 19, 2020 at 4:47 pm

    when are you going to do “twitter unlocked”

  13. Sonali Sharma on November 19, 2020 at 5:07 pm

    hello sir,
    can u suggest on how to make a successfull news website as there are already top ranked websites
    thanks in adv❤️

  14. Harshil Shah on November 19, 2020 at 5:30 pm

    Love your content bro.. can’t wait for next video..

  15. Manoj Agadi on November 19, 2020 at 6:13 pm

    Outstanding Information Sir.

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