Posts Tagged ‘inbound marketing’

The Secret to Getting a 30% Email Open Rate

The secret to getting a 30% email open rate. On average, for every dollar you spend on email marketing you can earn $36 according to Constant Contact. And if you are a top performer, for every dollar you spend, you can earn $70. But here's the thing, if no one opens up your emails, you'll…

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Here’s What Google Classifies as Helpful Content

By now you know about Google's helpful content update. It's all about how Google wants you to create content for humans and not search engines which makes sense because no one wants to read content there's just stuff with keywords and doesn't make sense. Today, I wanted to break down seven ways to make your…

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How Google Uses NLP and How You Can Too With Your SEO

Have you noticed that when you search on Google, in most cases, they know what you're looking for? It's because they're using NLP. NLP stands for Natural Linguistic Processing. This helps Google understand that when you search for terms like Apple, are you actually looking for the food or the computer company that sells phones.…

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5 Quick Ways to Improve Your SEO Rankings

SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we're keeping clients for five plus year, that's a long time. Eventually, we'll probably start keeping enterprise clients for over seven years, but keep in mind,…

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The Dirty Little Secret About Social Media Marketing

The dirty little secret about social media marketing. I've been doing social media marketing for a long time, so long that I used to do marketing when there was MySpace. Do you remember that company? It was around before Facebook. And I also have a ad agency, NP Digital, where we employ over 700 marketers…

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A Better Way to Advertise on YouTube

YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why?…

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Free Resources to Learn Instagram Marketing

Free resources to learn Instagram marketing. According to stats, there are over 1 billion users on Instagram. Wouldn't you love to learn how to market to them? Well, today, I'm going to break down seven free resources to teach you marketing on Instagram. RESOURCES & LINKS: ____________________________________________ HubSpot: Simplilearn: Later: Coursera: Class Central's: The Meta…

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The Easiest Way to Get Clients For Your Ad Agency

The easiest way to get clients for your ad agency. It's funny, everyone thinks it's easy for me to close business. Even with a brand, it's never easy. You always have to work hard to close deals. And when I started off, it was even harder, because I didn't have a brand or the experience.…

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7 Ways For Your Co-workers to Help You With Marketing

Seven ways for your coworkers to help you with your marketing. Do you have coworkers? If so, great, because I'm going to teach you how to leverage them for more traffic. And if you don't have coworkers, no worries, you can use your friends instead. RESOURCES & LINKS: ____________________________________________ Slack: Microsoft Teams: Upper: Ubersuggest: ____________________________________________…

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