The 10 Commandments of Content Marketing – Content Marketing Part 2 – Lesson 1 – SEO Unlocked

Today is another day of SEO Unlocked. Now, we're going to dive into the advanced parts of content marketing. So this week's going to be really fun. This week, we're going to get into the advanced elements as well as writing content that you could be publishing on your own website.

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When you're creating content, there are many different content types out there and you need to make sure that you master each and every single one because different ones can be used for different things. Some are better for selling, some are better for getting traffic, some are better for getting backlinks. And I want to go over some of the main content types of pieces that I use to generate more traffic.

The first one is the list. You can do list in a unique way in which when you're going through it, you can integrate it in a conversational type, and here's the example of someone doing that.

Another content type, this is one of my favorites as well, infographics. You can do it on any subject, any topic. But the key with infographics is not to abuse it. A lot of people go out there and be like, oh this infographic on computers will do really well.

Next type of content, social media. Depending on the social platform, the type of content that they accept is going to vary largely and a lot of the content that you see on these social platforms that you can also use even on your own website is video.

Video is the biggest booming content out there that is going to be more and more popular throughout the next coming year. It's that powerful.

There are also podcasts as well. You don't get as many people to attend a webinar because it takes more time commitment from them, but they're super engaged and they're much more likely to convert into a paying customer. Tools are one of the best forms of content marketing and it is my favorite, it actually produces a better ROI.

Checklist, people love having a sense of accomplishment and you can give them that with a checklist. So you can create a blog post that has eight steps or seven steps or ten steps and people can go through them step by step.

But when you're doing content, there is a secret sauce and most people don't talk about it. It really comes down to these 10 commandments of content outlines. If you follow these ten steps, you're much more likely to produce content that hits and gets traffic because no matter what people tell you about content marketing, there is no guarantee that if someone or you publish a blog post and write one, that it's going to hit.

So the first one is word count.

The second thing is the tone.

The introduction is super important.

I also love asking readers questions in my introductions because it creates engagement and it creates that bond between me and the reader.

So by using words that are very descriptive, it allows me to help paint that picture for the individual.

Another way and this generates a lot of sales is through pre-selling.

Then you get into the trigger section.

You also want to cover the subtle musketeer intent.

Then number nine, we get into personalization. You need to add in your own opinion, your own voice, your own flavor, you're on the slant, your stories.

Then of course, last, but not least, there is the source material.

This is where you cite all the references, all the data that you're using. That way people can see you as an expert. If you're using stats and data, don't just make them up. If you're getting them from other places, don't steal them either, cite them.

And if you don't know how to find the source data, we covered this last week. Where you just Google for any term that you're looking for information on and then you type in data at the end or statistics.

So I'm a type in, SEO space statistics or SEO data and you'll end up finding a lot of sites that have stats and data that you can end up citing, assuming it's relevant to the article that you're publishing.

So last action steps, I want you to download the ten commandments of the count outlines. Then, I want you to create your first outline. And then, I want you to review your competitors' content with these commandments in mind.

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19 Comments

  1. Cheryl Negus on May 23, 2020 at 2:07 pm

    This man is a genius, a gentleman and a genuine kind guy, sharing such awesome information with us. Thanks Neil! And thanks for having such great delivery style.

  2. Vijaysingh on May 23, 2020 at 2:10 pm

    Fun fact Neil Patel is the legend of seo

  3. Giorgio on May 23, 2020 at 2:16 pm

    I can’t find the 100k case study… there are 3 assets linked to this lesson, but the case study is not one of them. There are monthly blog updates on quicksprout and a recap from an external blogger, though.

  4. Ran keren on May 23, 2020 at 2:23 pm

    kindly respond to our queries and grievances.We have tried to reach to you several times. How do we take an upgraded subscription of Uber Suggest if there is no customer response service

  5. Trent Kennelly on May 23, 2020 at 2:25 pm

    I’ve seen a huge effect from infographics, but I’ve also found it really depends heavily on the type of images they see FIRST.

    • Explicit Africans on May 23, 2020 at 4:51 pm

      Trent Kennelly … please explain, it sounds interesting..

  6. Sk Sohel on May 23, 2020 at 2:34 pm

    Thanks for sharing such kind of incredible information with us…It’s our luck that we get the helping hand of Neil. Waiting for the next one…

  7. Manoj Agadi on May 23, 2020 at 2:35 pm

    Once Again I Appeciate Your Effort on Providing Very Valuable Content Marketing Tips Sir. You are doing outstanding Job Sir. All these tips will help in boosting traffic to the website sir. Thank you very much sir.

  8. My everyday marketing on May 23, 2020 at 2:35 pm

    Wow this is very useful! SEO is so important part of content marketing!

  9. Let's Learn on May 23, 2020 at 2:45 pm

    What is the common salary pay date in USA? Kindly tell a specific date 🙂

  10. BRINGING YOU ENTERTAINMENT on May 23, 2020 at 3:15 pm

    I really love this man…

  11. omar black on May 23, 2020 at 3:19 pm

    Neil could you tell me why whenever I go to websites for guest blogging they always say I must pay to submit articles?

    • M Mm on May 23, 2020 at 4:08 pm

      Those sites must be paid services..brother..what you can do is go to Facebook and search free gues posting blog( your niche) , there are many websites which also promotes free guest post blogging

    • omar black on May 23, 2020 at 5:23 pm

      @M Mm I’ve also done this countless times, I either get denied or told to pay like 500 pounds. I don’t have that much money so I can’t really pay it. It also sounds shady to me.

  12. Raghav Singhal on May 23, 2020 at 4:50 pm

    In the interview type of content is it good to use questions as subheadings? and Should answers be in quotes or I should frame myself?

  13. Nina C on May 23, 2020 at 5:18 pm

    Thank you so much for this, Neil! Thorough, clear, easy to navigate!! I’m so happy this is free and I hope it remains free! You even provided additional sources & downloadable files. Thank you so much!

  14. SowU10 on May 23, 2020 at 6:37 pm

    Hi Neil where I can find the book pls. I went to your site but I can’t find it.

  15. Natalie Wilkinson on May 23, 2020 at 6:45 pm

    I recently bought or subscribed to Ubersuggest. It’s real value for money. Thank you.

  16. Denny Creates on May 23, 2020 at 6:54 pm

    Thanks Neil. The pop on your audio is pretty brutal. Consider a pop screen or audio editing in post to make your future videos easier on the ears. Appreciate your content like always. I’m probably not the only one who found listening to this value video was a bit tough.

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