There are differences between SEO and content marketing.
Don’t let yourself be fooled into thinking that content marketing and SEO are the same thing. They are in fact quite different. But the beauty of it is that they go hand in hand to make each other work, and work well.
Without content marketing, SEO falls flat. Without SEO, content marketing isn’t found. It’s the perfect marriage, and below you’ll see exactly why.
Why Content And SEO Make The BEST Marriage
Yes, SEO and content marketing are distinguished from one another in several critical areas. And while they have points of differentiation, you still can’t separate the two entirely.
Rather than chase down every point of difference between the two, I want to point out this elemental contrast:
- SEO is narrower, and more technical.
- Content marketing is broader and more holistic.
This is the way in which the two converge:
- The way to apply SEO in a broader way is to channel its specific technical endeavors into content marketing.
- Conversely, the only way to ensure the success of content marketing is to apply SEO techniques in its implementation.
How SEO and Content Marketing Come Together
Another way to look at it is like this — SEO makes demands. Content marketing fulfills those demands.
SEO states the requirements. Content marketing fulfills them.
Now, let me show you how exactly SEO and content complement each other.
SEO demands content. Content marketing is content.
There is no such thing as SEO without content. You need words, articles, substance, keywords, verbiage.
I wince whenever I have to say it, because it’s so cliche, but it’s true: Content is king.
We don’t argue about that anymore. It’s a truism of the SEO industry. Content content content.
And what is content marketing all about? It’s about content. The practical application of SEO (content) is the very substance of content marketing.
When SEO shouts, “We need more content!” content marketing responds, “Gotcha taken care of!”
SEO demands keywords. Content marketing means using keywords.
Here’s another feature of SEO: Keywords.
No one would argue that a fundamental component of SEO is keywords — researching them, utilizing them, and tracking your ranking of them in the SERPs.
How does one apply the use of keywords? How is all the research funneled into its practical application?
It’s called content marketing. The only way you can use your keywords is to be employing them strategically throughout your content. Content marketing consists of top-notch content, written for humans, and using the keywords that you’re targeting.
– via blog.kissmetrics.com
Tips To Use Content And SEO To Your Advantage
Ready to put the power of SEO and content marketing on your side? It isn’t hard, it just takes a little care to make sure you’re putting your best foot forward. People will judge you and the value of what you have to offer based on your content – so make sure it’s worth reading! These tips are a perfect place to start.
As a content writer aiming to generate a market for your content, the one thing, which you should consider is ORIGINAL content.
Plagiarism is a no-go. With the increase in blogging, copy-and-pasting has also spread and become infectious.
Big Companies such as Google and Yahoo support the promotion of plagiarism-free content by ensuring that sites hosting such content receive a very low page ranking by the Google search engine.
When you design content, you need to think of your audience first. That is the big thing. Creating content about what your target audience is interested in.
Present it in interesting ways. It needs to be interesting, engaging, natural, well crafted, catchy, and able to lure the audience in.
Great content should not only engage the audience but should also be factually correct. Using authentic sources for research, giving appropriate credit, proper use of language and demonstrating authority in the subject helps to raise the trust quotient for your content. So your content has to exude authority and expertise; has to be accurate and fact-checked.
When people read your content and realize the quality of the content – meticulously crafted, researched, accurate, factual and with minimal errors – they will develop trust in you- and they will look forward to reading your next published content.
That is the foundation of great content marketing; building relationships with customers on the basis of trust and reliability by delivering quality information.
Targeted and Focused Content
Effective content marketing also requires that your content is focused on the issue you want to highlight. It should contain clarity, clear aims and goals and display a call to action, where necessary. Vagueness and a lack of direction in the writing will only harm the quality of your content.
The content has to be crisp, clear and unambiguous. It should provide answers to all the relevant questions. Google’s new exacting standards require this level of excellence from content creators. Such content will be readily accepted and shared and will achieve higher rankings.
Content as Anchor
Create quality content for your website, which will serve as an anchor. These content pieces need to be about your company, business or organization or individual interests and the purpose of your website.
The rest of the content you create is crafted around this content. The anchor content would serve as the base for back links and will help ensure that the content reaches the top rankings of the search engines.
– via blog.linkbird.com
How do you use content marketing and SEO together?